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Your website is a reflection of you and your business. From the overall design of your site to the copy on each page, your website tells your clients and customers who you are. The copy on your website should capture your visitor’s attention, provide them with the information they need, and showcase what makes your company unique. And to make sure your customers can find your website, it should be written to maximize your search engine ranking.
Effective copywriting can:
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- Improve your ranking in key search results.
- Keep visitors on your website.
- Convert more visitors into leads.