As a landscaping professional, you wouldn't just mow half of your client's lawn or leave their retaining wall partially completed. That would leave the job unfinished and your customers looking for another company to assist them with their landscaping needs. In similar terms, not including search engine optimization in your inbound marketing strategy is like leaving the lawn half mowed!
Search engine optimization is an imperative part of any active digital marketing strategy. If you haven't yet included it in your advertising, it's time to do so before you get left behind by your competition.
Many business owners, including landscapers, are hesitant about including SEO in their marketing strategy as they don't fully understand what it is or why they need it. The reality is that search engine optimization can provide your company with a ton of great benefits, including:
- Bringing in new leads through organic search engine results
- Boosting your website’s ranking in the search results
- Attracting qualified leads that are ready to buy
- Enhancing brand awareness and credibility in the landscaping industry
- Providing exceptional long-term ROI
With the right strategy, your landscaping website can be showcased to clients in your area who are looking for professional landscaping services at the exact moment they’re online searching. As your website rankings increase, you can enjoy seeing your website at the top of the search engine results for terms like "landscaping companies near me".
The sad truth is that search engine optimization is a necessity for staying in business in the 21st century. If you haven't implemented this type of marketing strategy just yet, your competitors most likely have. So, while you're working to find leads to convert into customers, they're enjoying the long-term return on their SEO and inbound marketing by gaining qualified leads on a regular basis.
It's completely natural to hesitate in getting professional services for a new type of marketing that you may not fully understand. However, you don't want to hesitate forever as your competitors will simply dominate the market while you struggle to survive. Let's take a look at even more reasons why search engine optimization is a necessary investment for your landscape business.
First Position = More Leads
It doesn't come as a surprise to anyone that people are turning more and more towards online searches to find companies that provide the services that they need. When residents in your town are searching for landscaping services, they're likely going to pull up Google and type in "landscaping companies [your town]". As the results populate, most people are going to contact the companies that show up first.
In fact, there are many alarming statistics that showcase just how imperative showing up at the top of the search engine results page is for a typical landscaping business:
- The number one result on any given organic Google search result has an average click through rate (CTR) of over 31%.
- Less than 1% of Google users click to see results on the second page (and beyond).
- Moving up one spot in organic search results translates to an over 30% average increase in CTR.
These various statistics absolutely support the importance of having your website show up at the top of the Google search results. It's very clear that being listed further back than the first page -- or even at the bottom of the first page -- is a surefire recipe for disaster. Those landscape companies listed at the top of the search engine results page are cashing in on new clients looking specifically for the landscaping services that they offer while their competitors are trying to skimp by with less successful marketing avenues.
More Quality Leads
While bringing in a large number of leads is great, that shouldn't be your only goal. Instead, you should be focusing on bringing in qualified leads that are ready to inquire about and purchase your landscaping services. Search engine optimization allows you to enhance your online presence to raise you to the top of the search engine results. This allows your landscaping website to generate more quality leads that will turn into well-paying customers.
When people are searching for terms like "landscaping services near me" or "landscape company near me", they're doing so because they're ready to hire a landscape company. Being able to position your website in front of these prospects can mean a good chunk of change for your business. It simply makes sense to have your business's website show up in front of individuals who are actively searching for the services that you're offering, doesn’t it?
When your website isn't at the top of the initial search results page, your competitors are getting those leads. These are quality leads that are more likely to convert to long-term clients. You're literally letting potential clients who are ready to purchase your services go to your competitors. In fact, when you don't show up on the first page of results for terms related to each of the landscape services your company provides, these potential customers don't even know that your company exists.
Enhance Your User’s Experience
Google knows that keeping people coming back to their search engine requires showing search results that users enjoy and benefit from. When searchers have a good user experience with their chosen search engine, they continue to use it. As a business owner, this means that customers need to have a good experience with your website for Google to continue to rank it at the top of the search engine results page.
Search engine optimization has become a game of quality content, easy navigation, fast load times, and better overall website functionality. These components are necessary to keep searchers satisfied with your website and the results that search engines like Google are producing. Your digital marketing strategy needs to include these optimization components in order for Google to put you at the top of their search engine results page. The more your website fits Google's needs. The more solid your rankings will be.
One absolute benefit that SEO provides that many other marketing strategies can’t is real-time analytics. Through analytics and performance reports, you can track where your website leads are coming from and what users do when they visit your website. This gives you actual data about what marketing methods are working for your landscaping company and allows you to identify problems that can easily be fixed for better conversation rates.
With traditional marketing options, like radio advertising, specific analytics showcasing your actual return on investment are nearly impossible. You may notice an uptick in new clients, but you don't know if it's from the radio advertising or another advertising method that you're employing at the same time. With SEO and inbound marketing, you get to see real-time data about what search engines or websites your customers are being led to your website from.
Beyond that, you can even analyze the flow of customers throughout your website. If there seems to be a large number of customers exiting from one of the pages on your site, you can redesign it to be more user-friendly, leading to higher conversions. The possibilities of optimizing your conversation rate and ROI are pretty much limitless with this type of digital marketing strategy.
Brand Awareness, Trust, and Credibility
Apart from bringing in more quality leads, SEO can also establish your brand as an authority in the landscaping industry. Average consumers perceive businesses listed at the top of the search results page as credible and trustworthy.
When your business's website is at the top, you receive that automatic boost of credibility and authority in your industry. People believe that Google won't allow your landscaping business's website to show up at the top of the results page if you are an untrustworthy business.
When users visit your website from a search engine results page, you get to enjoy that pre-established trust. Many potential customers are no longer weary of your business. This makes life so much easier for your business as you don't have to spend a great deal of time trying to gain the trust and credibility that you deserve from your new clients.
SEO Solutions for Your Landscape Company
As you've come to discover, SEO is no longer just another digital marketing tactic. It's the backbone of any good online marketing campaign. This crucial piece can allow your business to gain necessary credibility, quality leads, and a better long-term return on investment. This is the key to growing your business exponentially over the coming years.
Remember that every day that goes by that you continue to hesitate to utilize search engine optimization as part of your online marketing strategy, your competitors are enjoying new quality leads to grow their business. If you plan on being around in the next 5 to 10 years, you need to add search engine optimizing as part of your digital marketing strategy now.
Getting custom search engine optimization solutions for your landscaping company is as simple as contacting Triton Commerce. We have a highly skilled team with the right resources and experience to boost your online presence and enhance your website's ranking in search engines.
If you're still a little hesitant about implementing this marketing strategy, contact us today to get your free Digital Marketing Blueprint. This will allow you to see exactly how the solutions that we utilize will guarantee you more quality leads, which you've been yearning for!