When was the last time you upgraded your website? More importantly, how often do you just go on your website and take a look at it? If your answers are “a long time” and “few and far between,” you might have a huge problem on your hands.
Believe it or not, the design and functionality of your website play an ever-increasing role in the success of your electrician business. Even if you have the best electrician business around, the number of houses your service will fail to live up to the hype.
Present-day marketing is absolutely dominated by the digital world. In less than 30 years or so, the internet has evolved into one of the most awe-inspiring and dominant inventions the world has ever seen. The creation of the internet sat at the bookend of the 20th century. However, at the beginning (and probably the rest) of the 21st century, the internet has continued to become one of the most important inventions in human history.
What does this mean for your website? The simple answer is success and failure.
When your website isn’t up to par compared to your competitors, you’re missing out on a ton of sales. On the other hand, a beautiful look and an easily navigable website will be sure to grow your sales over time.
Still not convinced of the internet’s prowess? Take a look at some of these statistics:
- 88% of website visitors are less likely to come back to your website after a poor user experience
- 89% of website visitors will go straight to a competitor’ website if yours doesn’t work properly
- 48% of online consumers say the design of a website is the main factor in determining a company’s trustworthiness
- 38% of website visitors will leave immediately if the design is unattractive
The numbers don’t lie. Having a well-run and original website design is imperative for your electrician company’s success. So, let’s take a look at how we can spruce up your website and grow your sales!
Responsive, User Friendly Web Design
When it comes to every relationship, including business, first impressions can either spell success or failure. When making a great first impression, you must first impress the eyes.
So for your website, beautiful and efficient web design is the only answer!
Professional web design encompasses the following elements:
- Custom branding that shows your electrician company’s originality and difference from the competition.
- Consistent and clear web design and formatting that emphasize originality but doesn’t go overboard with colors, fonts, and images.
- Mobile friendly performance, fast loading times, and easy navigation.
- Content that’s original and compelling to keep readers informed and staying on your website.
- Call to action prompts that are visible and easy to access.
Attraction is the first step to any sale. When you make a great first impression with a visually appealing design and smooth navigation, you continue to see more traffic!
Now that we’ve got your website prettied up, let’s talk about what helps your website dominate search rankings. Search engine optimization (SEO) is an umbrella of strategies to help your website grow more organic traffic.
SEO strategies have been the number one sought-after digital marketing technique by businesses wanting to grow organic traffic to their website. Once you begin to implement SEO strategies within your website, you will see more and more sales for many years to come.
Here are some elements of an effective SEO strategy.
Keyword research takes note of the electrician industry’s most used and relevant words or phrases. These words and phrases are then strategically used through your website and its content.
The internet is a giant web of pages, and your electrician website is no different. Link building helps connect your web pages with quality inbound links that help strengthen your search engine rankings.
For great, long-lasting SEO, every aspect of your website should be consistently updated and polished to appease Google’s algorithms and stay on top of the search rankings. This is done by implementing a mobile-friendly design, using proper meta descriptions and title tags, and sharing your engaging content.
Local SEO Strategies
Most of the Google searches are for local businesses. When you optimize your website and its connecting accounts accordingly, you will appear on just about every local search for electrician services and electricity in general. To maintain local SEO, be sure to consistently update your Google My Business account, Google Maps account, and encourage customers to leave a review!
Custom Landing Pages
Let’s say you’re doing well in your current service areas but want to expand your brand outwards. Custom landing pages are essentially casting a wider net to specific areas you want to target. With a well-defined message tailored to the areas, you’re a target, and custom landing pages will help you gain a foothold in new towns or counties.
With a beautiful and well-run website along with the SEO working hard to grow traffic, it’s time for the final step: conversion rate!
Conversion rate is the ratio between the number of total visitors to your website compared to how many of those visitors contact you to enlist your services. When your website is set up with the proper tools to convert curious readers into customers, your conversion rate will continue to increase.
A great conversion rate shows the following elements:
- Call to action prompt in the form of text, links, images, video, or animations.
- Consistent and compelling content designed to hook in a reader and have them wanting your contact information.
- An easy-to-navigate website experience.
- Custom performance reports that shows metrics detailing what web design elements and digital marketing strategies are working best.
When you adhere to the elements and execute them effectively only on your website, your conversion rate will grow for years to come.
Convert More Electrician Leads With Custom Web Design
Are you confident you need to spruce up your electrician website but are unsure where to start? Call on Triton Commerce! Our trusted team of marketing experts specializes in digital marketing strategies and web design.