Advertising has been around since the first product was sold – maybe even before! Advertising and marketing are constantly shifting and evolving art forms that have found their place in every century that someone has bought something.
However, near the turn of the 20th century, the world of advertising was about to be put on its head. Google launched in 1998 and never really looked back.
The original mission statement of Google reads: “To organize the world’s information and make it universally accessible and useful.”
It’s safe to say Google has done that and more!
In fact, Google now receives over 13 BILLION search inquires per day. Society really got hooked in the early 2000s, as by 2006, the Oxford Dictionary officially added the verb “Google'' within their pages.
Google and the internet are now synonymous. You almost can’t talk about one without mentioning the other. And as you know by now, the internet is how we find and do basically everything. How businesses advertise is not excluded from this conversion.
For your electrician company to achieve the visibility it needs and deserves, you must have a plan for digital marketing. Without a plan, your businesses’ website will end up on the second, third, or even fourth page of Google – and that’s bad news.
Studies suggest at least 75% of searchers never venture past the first page of Google, while 55% of those searchers never click past the third result. This surely means your electrician business will lose out on valuable leads that turn to work.
The way to climb to the top of Google’s relevant search results is the path of search engine optimization (SEO). This method of digital marketing is becoming the most valuable source for companies to get their product out there.
SEO makes for “organic” search results, meaning the way you rank high is by your merit and your relationship with the Google algorithm. SEO won’t get you amazing results overnight – you have to grow it first.
So let’s get those seeds planted! Here are four SEO tips for outranking your competition.
1. Make Your Website Mobile Friendly
Like the internet, phones have taken over our everyday lives. Everyone in the first world either has or has access to a mobile device with internet capabilities, and 60% of all internet searches are done through a mobile device. With phones being so commonplace, naturally, people will use them to find the things they need.
So when a business fails to present a mobile-friendly website, they start to have a problem. Having a slow, clunky website can be a nail in the coffin for some businesses, as it may drive potential customers to your competitor.
We don’t want that to happen, so let’s talk about the ways to combat this! Start by compressing your website’s images. Doing so will help mobile devices load the webpage faster.
The next step is to leverage your website’s cache and start using accelerated mobile pages as your HTML.
2. Show Off Your Location
The main purpose of Google’s algorithm is to link the searcher’s intent with an author’s intent. Many Google searches, it turns out, are of local intent at 55%. With that amount of searches being “near me,” local search engine optimization plays a vital role in making it on those searches.
The first step to this type of SEO is to optimize your GMB account. GMB stands for “Google My Business.” This is a free account all businesses can access, and there may be an account already existing for your electrician company!
Once you verify that it is indeed your business, you can begin to optimize. Add pictures of your work, logo, and any other images related to your business. The more relevant pictures your business, the better!
The next step is adding location and services areas of your business as well as your service hours. Finally, link out to your website along with any other relevant content.
Once you have your account ready to go, it will start working for you!
3. Your Keywords Are Your Business
Keywords are the foundation for every business. These chosen words are your business in a nutshell.
What does your company do, and how does it do it? What kind of people work for you? What kind of experience will your customers have when they write up the contract for electrical work?
All these questions should be answered with your keywords. There are three types:
- General keywords are the ones you’ll want in every webpage you create. Let’s say your electrician company’s breadwinning service in wiring new construction. A good general keyword phrase would be “new construction electrical installation.”
- Specific keywords are, well, more specific! May you be one of the few electrical companies in your area that does true emergency repair. A specific keyword phrase that can be used is “24/7 emergency electrical repair.”
- Structured keywords are a mix of the first two. This is great for when you want to take a keyword or general service and pair it with a more specific service.
Maybe your company goes above and beyond just electric work as does custom lighting installation. A structured keyword phrase would be “custom lighting & electrical contractors.”
4. Link Building
As you may already know, the exhausted metaphor of the internet is a highway, and link building is like its exit ramps. The more link-outs to your websites, the more chances someone is going to take one of your metaphorical exits!
The two types of links you can use are internal and external.
- Internal links are link-outs to your own website. Pair these with your keywords as they explain your service, and the links provide proof!
- External links are used for citing your sources if your content discusses something factual on a blog or other post. Providing external links proves to be worthwhile, as 99% of all top-ranking websites have at least one external link.
Link out to case studies, infographics, and other blogs but never link out to a competitor!
Contact Triton for Trusted SEO Growth
Growing SEO is worthwhile, but it proves to be an arduous task. You have to focus on delivering the very best service you can provide, so let us provide a service for you!