On the surface, social media marketing may not seem like it makes much sense for your industry, but, in fact it's actually a very wise investment. Regardless of how you personally feel about social media sites, the reality is that billions of people are using them every single day. More and more, social media sites like Instagram, Facebook, YouTube, and LinkedIn are becoming the go-to platform for people to connect with businesses in their local area.
When it comes to researching products and services that people are looking to buy, 54% of all social media users state that they utilize their social networking sites to do so. Just imagine how much 54 percent of billions of social networking users actually amounts to, and it can become overly clear just why investing in growing your social media presence is a great idea as an electrician.
When it comes to effective social media marketing, it can help your business's digital marketing in many different ways, including:
- Connecting an expanding with your online following
- Controlling and monitoring your online reputation
- Driving more traffic to your company's website
- Boosting your brand awareness so you can become more searchable online
If you're not quite convinced that your company actually needs social media, hang on and read a little bit more about the benefits that you can gain from these valuable sites.
Expanding Your Online Brand Awareness
You know that the electrical industry is very competitive. For this reason, it's vital that you set up a virtual presence for your own company. This helps to depict you as dependable, credible, and experienced electrician in your market. To set up this online presence, you need to be using social media sites.
These valuable sites help you to distinguish your business and brand from the others in your industry. When you're able to stay active on your social networking sites, it helps to expand your brand in many different ways. These include:
- Connecting with customers through reviews, feedback, and direct messaging
- Creating content that can be shared not only with your followers but with their followers as well
- Engaging with customers on a more personal level by providing instant responses to their questions, concerns, and comments
- Allowing your company to rank higher in the organic search results and become more searchable online
Realize that the more active you are on these social networking sites, the more effectively you'll be able to manage your brand awareness and engage new prospects in need of your electrical services.
Dial In Your Marketing Efforts
One of the biggest advantages of using social networking sites is that you can instantly target your ideal customers. Sites like Facebook provide your business the ability to target specific customer demographics like certain locations that you serve.
When you're able to dial in on a specific group of people in one location, it makes it much easier to get them to hire you for your electrical services, instead of wasting your money on targeting a larger demographic of people with other marketing methods. The analytics provided by many social networking sites can always allow you to find relevant prospects and gain keen insight into what their expectations and needs are.
Investing In Paid Ads On Social Media
Paid advertisements on social media are an extremely valuable type of marketing. These ads allow you to specifically connect with your chosen demographics and will show up as soon as they log in to their social media accounts.
With paid ads, it becomes very easy to understand how you can increase your click-through rate tenfold. In fact, it can seem like there are endless marketing possibilities when you discover just how easy it is to target people who are actively looking for your electrical services.
Apart from using paid ads to target your existing customers, you can also utilize them to help your social profiles in very different ways. These include:
- Boosting the traffic that your website gets
- Increasing your conversion rates
- Getting the word out about your exclusive promotions and deals
- Growing your social presence and list of followers
- Reconnecting with previous website and social networking visitors
Taking Advantage Of Online Reviews
Another unique attribute that social networking sites provide businesses is the opportunity to get more online reviews. It's become overly clear in the recent decade that companies who have an abundance of online reviews are considered more established and credible businesses to customers.
Social media sites make it very easy for users to review your business so that other users can see how great your services are. Whenever you're done completing services for a customer, you can simply send them the request over social networking sites to post a review about your business. This is a non-invasive way to get more reviews from existing customers to expand your online presence.
Social networking sites can allow you to do much more than just expand the number of customers that you have and grow your online presence. It allows you to actually connect with other businesses in your area and strengthen your professional network. This can help to greatly establish your brand as an active member in your community.
Sites like LinkedIn allow other businesses to opt to be your reference. Let's say that you finished an electrical job for a commercial company and they mentioned in passing how well everything turned out. They would go to LinkedIn and opt to be one of your references. This way, when other businesses in the area are in need of your services, they can evaluate your business on LinkedIn and see that other members of the local community recommend you.
Monitoring Your Online Reputation
It's really no surprise to any business owner in this day and age that all it takes is one bad review to blemish your company's reputation. Regardless of whether it was true or not, it can be difficult to restore your reputation after the fact.
Fortunately, social networking sites make it easy for you to monitor your online reputation so that you can come across as being a trustworthy and reliable company in your area. When you monitor your reputation on social networking sites, it can give you the chance to do the following:
- Immediately respond to positive and negative reviews
- Utilize all your positive reviews in your favor
- Fix any customer complaints as quickly as possible
- Use real-time social listening tools to figure out what people are saying about your business
It's important to remember that just because you don't judge other businesses by their online reviews, that doesn't mean that customers don't. In fact, many social networking users utilize online reviews as their sole source of deciding which company to contact for the services and products that they need.
Social Media Solutions For Your Electrician Business
If you're active on your own social media sites, it can be a bit overwhelming to think about utilizing them to enhance your brand. There are so many different elements that you'll need to learn and keep track of to be successful with your social profiles and social media marketing.
Fortunately, at Triton Commerce, we can take care of all the specifics to help grow your business online. We'll take care of generating more leads for your business through our professional social media management services. We'll also take care of your social paid ads, analyzing metrics, creating content, and so much more.