How Will ChatGPT Affect Digital Marketing?
Every couple of years, something so revolutionary alters the landscape of technology that every industry needs to take a step back and reevaluate its relationships with such innovations and its overall direction moving forward. Such a momentous occasion is currently taking place in the world of digital marketing with the emergence of artificially intelligent chatbots, specifically with the arrival of ChatGPT.
If you’re unfamiliar with ChatGPT, just imagine having the capability to generate written content on essentially any topic in a matter of seconds. A history essay on the Qing Dynasty? Done. Dr. Seuss-inspired poems that encourage children to recycle? Done. A rewritten screenplay of Forrest Gump that tells the story from Jenny’s point of view? Done.
A few prompts and clicks will provide you with basically any written content you desire.
In addition to generating content, ChatGPT can also help businesses automate various customer service-related tasks, analyzing specific customer data and inquiries and offering those customers customized recommendations or solutions based on their personalized needs. Now whether or not that AI-generated content is up to your standards regarding quality and integrity is one of the more pressing questions of implementing ChatGPT into your digital marketing efforts. But every business utilizing digital marketing strategies needs to understand that ChatGPT, and other chatbot programs of similar usage, are not just a fad or phase.
As of January 2023, ChatGPT passed 100 million monthly active users just two months after launch, becoming the fastest-growing consumer application ever. There’s no question that ChatGPT can streamline a variety of tedious digital marketing tasks, not to mention drastically reduce the time typically reserved for writing content. But as an emerging resource that’s still evolving in its capabilities, companies are still sorting out how ChatGPT fits into the grand scheme of their overall digital marketing strategies. So what does the future of digital marketing look like with ChatGPT?
Let’s break down how AI-generated chatbots are impacting the world of digital marketing and assess how companies should utilize such services moving forward.
Digital Marketing Advantages of ChatGPT
Understandably, many businesses are probably weary of how to approach implementing ChatGPT into their overall digital marketing strategies, especially with how new these chatbot services are. But as with many technological advancements of the past, it’s important to get acquainted with the services of ChatGPT upfront rather than be forced to learn its tools later down the road once AI-supported software has become a part of everyday life.
Let’s take a look at the primary digital marketing advantages of utilizing ChatGPT.
Personalized Customer Engagement
ChatGPT can potentially revolutionize customer engagement in digital marketing by enabling personalized interactions at scale. With its natural language processing capabilities, ChatGPT can understand and respond to customer queries and provide tailored recommendations. For example, a clothing brand could utilize ChatGPT to create a virtual stylist that understands customers' preferences, suggests outfits based on their style, and answers fashion-related questions. Such personal engagement with your clientele can help foster more brand loyalty while you can tend to your other marketing and managerial duties.
Real-Time Customer Support
ChatGPT can streamline and enhance customer support experiences by providing real-time assistance if you're feeling overwhelmed with all your customer service obligations. It can handle common customer queries, provide relevant information, and even troubleshoot minor issues.
For instance, a software company can deploy ChatGPT as a virtual support agent on their website, offering instant responses to frequently asked questions, assisting with setup instructions, and escalating complex queries to human agents when necessary. It’s easy to think of ChatGPT in this way as your own personal customer service assistant, dealing with more tedious questions and demands while you can focus on any larger tasks at hand.
Expedited Content Creation
Content creation is a critical aspect of digital marketing, and for many marketers, keeping up with content creation demands can often prove to be an enormous burden. ChatGPT can assist marketers in generating relevant, branded content, drastically reducing the workload for any in-house content creators you’re currently employing. Companies can leverage ChatGPT's creative writing abilities to produce blog posts, social media captions, product descriptions, and many more content-related tasks by providing prompts or briefs.
A great example of how ChatGPT can lend a helping hand for tedious content duties would be for an e-commerce company, in which they could use ChatGPT to generate product descriptions that highlight unique features, benefits, and use cases.
Data Analysis and Insights
One of the more overlooked advantages ChatGPT can provide is its ability to analyze vast amounts of data, which can contribute to data-driven decision-making involved with your digital marketing strategy. Marketers can leverage ChatGPT to process and analyze customer feedback, survey responses, and social media data, emphasizing various market trends.
For example, an online retailer could utilize ChatGPT to extract insights from customer reviews and sentiment analysis to identify product improvements, marketing opportunities, or potential issues with customer satisfaction.
Social Media Management
Maintaining a consistent social media presence is essential for any businesses looking to enhance and increase their online presence. ChatGPT can assist in managing social media platforms by automating content scheduling, monitoring brand mentions, and engaging with users.
Marketers can use ChatGPT to draft and schedule social media posts, respond to comments or messages, and identify relevant conversations to join. A perfect example of this would be a restaurant utilizing ChatGPT to respond to customer inquiries on social media platforms automatically, offer reservations, and share daily specials.
Is ChatGPT the Answer to All Your Digital Marketing Needs?
There’s no question that ChatGPT and other AI-generated services like it can make life easier for marketers when it comes to content creation and customer service. However, does that necessarily mean you should hand the keys completely over to ChatGPT for all your digital marketing needs?
For the moment, let’s start with assessing the general limitations of ChatGPT in relation to your digital marketing efforts. For starters, ChatGPT doesn’t know your clients like you do, meaning branding components such as voice, tone, and messaging can start to take a backseat if you’re solely relying on ChatGPT to generate all your branded content. Obviously, ChatGPT can produce an obscene amount of content on a whim, but does that quantity truly contain quality?
One of the most important ways to generate leads with content marketing is to ensure that the content you’re publishing is rich with valuable, relevant information for your target audience, not to mention evokes a voice that resonates with the interests and personality of your clientele. If you’re pumping out AI-generated content left and right, there’s a good chance Google could downvote your content, ultimately having a negative impact on your SEO rankings.
Overall, the general conclusion to utilizing ChatGPT for the moment is trying to get better acquainted with all of its tools and services while finding ways to simplify or streamline various digital marketing tasks that are often time-consuming and tedious.
Custom Digital Marketing Solutions From Triton Commerce
It takes so much more than relying on AI-generated software to ensure a successful digital marketing campaign. At Triton Commerce, we specifically tailor digital marketing strategies that pertain to your specific branding and SEO needs, giving you an entire team of marketing professionals to work with and help enhance your company’s online presence.
Ready to see what having an entire team of digital marketing specialists in your corner can do for your business? Contact Triton Commerce today to schedule a consultation and start perfecting your digital marketing strategy!