5 Local SEO Tips for General Contractors


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5 Local SEO Tips for General Contractors

5 Local SEO Tips for General Contractors

As a general contractor, is there anything you don’t do? Labor, accounting, payroll – the list of tasks for the average general contractor goes on! But what about your digital marketing strategy? Are you managing that too? 

Look, you wouldn’t trust anyone to build a deck or remodel your kitchen, right? So when it comes to reaching new customers, spreading brand awareness, and increasing your marketing ROI, it’s time to get serious about having a digital marketing game plan that provides the results you’re looking for when it comes to reaching new eyes (and Google searchers) in your region. 

As a skilled general contractor, you know the importance of building a solid foundation for any project. Well, the same holds for your online presence! In today's digital age, local SEO (Search Engine Optimization) is the ultimate tool that can catapult your contracting business to new heights. Think of it as the secret sauce connecting you with potential clients in your local area, making your services more discoverable and irresistible. 

So, if you're ready to put on your SEO hard hat and level up your digital marketing strategy, follow these five playful-yet-powerful local SEO tips tailor-made for contractors like you!

1. Nail Your Local Keywords Like a Pro 

Just like measuring twice before cutting, choosing the right local keywords is crucial for your online success. Start by researching popular local keywords related to your general contracting services. Incorporate keywords like "general contractor [your city]," "home remodeling [your city]," and other relevant variations in your website content. Craft compelling meta titles and descriptions that include your primary keywords to entice both search engines and potential customers. 

With this keyword wizardry, your website will climb to the top of local search results faster than a master carpenter scaling a ladder!

2. Spruce Up Your Google My Business Profile 

Picture this: a beautifully crafted masterpiece of a completed project but hidden away from the world. Keep that from happening to your business online! Your Google My Business (GMB) profile is the virtual window to your contracting brilliance. Claim and optimize it with essential details like your business name, address, phone number, and operating hours.

Flaunt your best work with eye-catching photos and encourage happy clients to leave glowing reviews. A fully decked-out GMB profile enhances local search visibility and builds trust and credibility among potential customers. It's like putting up a neon sign that screams, "Hey, we're the best in town!"

3. Hammer Home the Importance of Local Content 

We know you're a pro at customizing your services to suit your client's needs. Extend that expertise to your website's content! Create engaging blog posts and landing pages that cater to local interests and needs. Share valuable tips on home improvement, renovation trends, and DIY guides relevant to your service areas. Not only will this boost your local SEO, but it will also position you as a knowledgeable authority in your field. 

Remember: Regarding content, quality is king, and you'll reign supreme in the local contracting kingdom!

4. Build Up Your Backlinks 

Building a solid network of connections is the cornerstone of any successful contractor, and the same principle applies to SEO. Seek out local partnerships, join local business directories, and collaborate with other industry professionals to earn valuable backlinks to your website. These backlinks act as endorsements from peers and signal search engines that you're a trusted and reliable contractor. With a sturdy backlink foundation, your website's domain authority will soar higher than a well-built roof!

5. Mobile Optimization: The Handyman's Secret Weapon 

In today's on-the-go world, your contracting prowess should be accessible at your customer’s fingertips. To better put this into perspective, over 55% of today’s web traffic is generated by mobile devices! That's where mobile optimization comes in handy like a trusty tool belt. Nowadays, ensuring your website is mobile-friendly, easy to navigate, and loads lightning-fast on smartphones and tablets is imperative.

Mobile-friendly sites not only impress visitors but also make search engines nod approvingly. So, whether your customers are sitting on the porch or sipping coffee at a café, your website will be there, ready to showcase your remarkable craftsmanship!

Corner Your Local Digital Market With Triton Commerce! 

Are you a general contractor looking to take your online presence to the next level? Let Triton Commerce do it all for you! We’re dedicated to helping small businesses gain more leads and stay busy. Our local SEO strategies will help get your company the internet search presence it deserves. 

Get ready to create an amazing digital marketing game plan: Contact Triton Commerce today!