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7 Ways to Generate Google Reviews for Your Business

Once upon a time, the art of writing a review tended to be a privilege reserved for the literary elite, predominantly catered toward various forms of creative expression like cinema, music, and literature.

Today, giving a thumbs up or thumbs down isn’t solely reserved for movie critics, and while everybody is entitled to an opinion, there’s never been a more prevalent and accessible time to share your critiques with the rest of the world.

Discover How to Build a Successful Brand Awareness Strategy

Have you ever stopped to question why you consider yourself to be a Pepsi person?

Do you find yourself possessing a subconscious loyalty toward Burger King over any other fast food company?

Is the coffee at Starbucks really that amazing, or are there other underlying factors that play into your acute allegiance to purchasing a Cinnamon Dolce Latte every morning?

The concept of brand awareness means more than name recognition and how much you spend on your advertising budget.

How to Best Capture & Feature Photos on Social Media

What makes for a perfect photo? Better yet, what makes for a perfect social media photo? Think about it. What truly makes you pause your infinite Instagram or Facebook scrolling for 10 seconds just to soak in a striking display of visual imagery amidst the endless montage of off-centered selfies and unappetizing food pics?

3 Ways Your Online Reviews Can Build Trust and Grow Sales

It’s easy to see how some owners can be weary, flustered, and perhaps at times downright rattled when it comes to reading any online reviews of their enterprise, the fact of the matter is that online reviews are an essential component of effective digital marketing strategies.

5 Website Tips to Convert More Leads

Lead conversion tends to be the biggest digital marketing concern for businesses of all sizes, as the average overall website conversion rate across all industries is reported to be less than 3 percent. Here are 5 Website Tips to Convert More Leads.

How Can High Quality Photos and Videos Improve Your Social Media Strategy?

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.