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3 Reasons to Build Out Your Website Pages

3 Reasons to Build Out Your Website Pages

Effective web design is about more than just creating a beautiful website. Your website should also boost your business’s visibility and attract visitors. However, gaining traffic to your website is only half the battle; you want to be able to keep your visitors on your site for as long as possible, but a one-page site can be your shortfall. The following are all reasons a multi-page website can keep your audience engaged and even boost your rankings.
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Increase your AdWords ROI with these 3 tips

Increase your AdWords ROI with these 3 tips

Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

A beautiful website doesn’t benefit your business if nobody visits it. If you want to get results from your website, you’ll need to find ways to attract visitors who are interested in your products or services.
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5 Things Your Website Needs In Order To Grow Your Business

5 Things Your Website Needs In Order To Grow Your Business

An outdated website doesn’t just look bad; poor design and performance can give website visitors a negative impression of your business. Your website should reflect and promote your business to potential customers and generate measurable results through phone calls, contact forms, and online sales.
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How Do You Decide Whether To Advertise On AdWords Or Social Media?

How Do You Decide Whether To Advertise On AdWords Or Social Media?

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.
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3 Ways Online Reviews Can Affect Your Bottom Line

3 Ways Online Reviews Can Affect Your Bottom Line

Online reviews offer business owners insight into how their customers feel about their business, for better or for worse. However, reviews can have a greater impact on your business than simply providing feedback on the customer experience you are providing.
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3 Ways To Increase Your Website Conversions

3 Ways To Increase Your Website Conversions

Do you ever wonder why you get traffic to your website but no one calls or contacts you? Getting a lot of traffic to your site is good, but getting that traffic to convert is even better. Once a potential customer arrives on your site, you want them to take action, right? Learn how to make calls-to-action work for your business.
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Top 4 Tips for Improving Your SEO

Top 4 Tips for Improving Your SEO

If you’ve looked into ways to promote your business online, it’s likely you’ve come across the term “SEO” quite a bit. But what exactly does Search Engine Optimization (SEO) mean, and even more importantly, what does SEO mean for your business?
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Building Personas: How Well Do You Know Your Target Customer?

Building Personas: How Well Do You Know Your Target Customer?

When you’re trying to promote your business and reach new customers, digital marketing offers a wide range of possibilities. Through channels such as social media, search advertising, and blogging, businesses have access to a broader range of prospective customers. The potential to reach a huge audience online can lead to the temptation to try and reach as many people as possible, but when it comes to choosing your audience, bigger isn’t always better.
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