When was the last time you updated your website? Even better questions, when was the last time you even went on your website to check up on it?
If the answer is a while, you might be in some trouble. Sure, you have the best plumbing business in your area. But the past year or so, it’s been hard to keep busy. The answer to the problem lies within your website’s confines. Websites that are dull, unattractive, and barely functional do not do your plumbing service any favors.
In today’s day and age, it’s all about the internet. What was once a rudimentary cluster of computers now makes the world as small as it ever has been. With the rise of Google and the internet, they both have grown together to become the main form of communication for society, especially with business.
When your website isn’t up to par with your competitors, you’re losing out on sales. The quality, design, and performance of your website factor greatly in the success of your plumbing business.
If you’re not yet convinced, take a look at some statistics about functional and non-functional websites:
- 38% of website visitors will leave a website if the design isn’t attractive.
- 48% of online consumers say the design of your website is the main factor in determining your trustworthiness.
- 89% of website visitors will go straight to a competitor if they find a non-user-friendly experience.
- 88% of website visitors are less likely to return to a website after experiencing poor functionality.
These statistics are a pretty clear indicator of the success a properly run website brings. If you want to attract more customers and grow your sales, follow the strategies down below!
Beautiful, Efficient Web Design
For a dominant presence on the internet, a first impression means everything. Having a visually appealing website is imperative to gain the trust of your future customers.
When you establish trust with potential customers, the interested and likely they will be to enlist you for their services.
Professional web design has elements of the following:
- Custom branding web design that separates their style from the rest of the pack
- Consistent web design that’s both unique and appealing with being too much
- Easy navigation, efficient loading times, and a mobile-friendly performance
- Content that is engaging, original, and compelling to keep readers hooked
- Call to actions prompts and buttons that are clear on every web page
To have your plumbing website convert more leads for you, an efficient and beautiful run website is the first step to success!
Web Content Optimized for Search Engines
Now that you have the look and feel of your website ready to go, it’s time to get down to the brass tax: search engine optimization (SEO.)
SEO has increasingly become the most sought-after digital marketing strategy by businesses over the past decade. SEO strategies are a way of growing your search presence organically.
These strategies work by using various methods that are picked up by Google’s algorithms. The more effective your website is at appeasing the algorithm, the more it will favor your plumbing website on relevant searches.
Specific SEO tactics your plumbing website should consider incorporating are as follows:
Quality Keyword Research
Keyword research takes the most relevant and most used words or phrases of the plumbing industry and utilizes them within your website’s content. Doing so will give Google’s algorithm small points to pick up on in terms of rank position.
The more quality inbound links you have on your plumbing website, the better. The internet, after all, is a giant web of pages, so it’s only fitting to connect as many of your pages as you can!
For a website to be successful and stay like that requires upkeep to every single aspect of it. Be sure to check on and optimize your web pages and your content consistently to keep a smooth-flowing website. Proper on-site optimization includes a mobile-friendly design, meta descriptions, and title tags, and sharing your engaging content on social media.
Local SEO Strategies
Out of the 13 billion searches Google receives per day, almost half of them are for local businesses. To garner any kind of success for your plumbing business, you should adhere to the strategies that optimize your local search rankings.
Start by optimizing your Google My Business account along with your Google Maps accounts. From then on, anytime you have a satisfied customer, encourage them to leave a review online!
Custom Landing Page Design
Expanding the reach of your plumbing website and its services is done by utilizing custom landing pages. These pages help you expand into desired areas by offering a well-defined message of great service tailored to that specific town or city!
SEO strategies don’t magically have you seeing a spike in sales overnight. However, once you have them firing on all cylinders, it’s going to be hard to stop your website from dominating the first page on Google!
You have your website looking beautiful. Additionally, you have your website working for you with effective SEO strategies. Now it’s time to look at the final step of the process: conversion rate.
Conversion rate pertains to the number of total visitors to your plumbing website compared to the number of those visitors actually reaching out and requesting service.
For an optimized conversion rate on your website, you must include the following elements:
- Call to action prompts in the form of video, animations, buttons, images, text, and links.
- Content that’s compelling and entrusts the reader of your superior knowledge and service.
- A Functional and easy-to-navigate user experience.
- Custom performance reports that give you access to details showing which marketing strategies and design elements are working the best.
To pull off a successful conversion rate requires the elements in this article. Once you implement these elements, your conversion rate will begin to increase year by year.
Convert More Plumbing Leads With Custom Web Design
Does your website need a tuneup, but you’re worried it won’t be enough if you do it on your own? Call on Triton Commerce! Our trusted team of marketing experts specializes in digital marketing strategies and web design.