Plumbing is simply overlooked in our society, but it serves as such an important aspect. Without the world of plumbing, we wouldn’t have near the high quality of sanitation and hydration with a turn of a facet or a flush of a toilet.
Your craft is necessary for a clean and healthy world. Ever since the mid-1800s, the plumbing industry has grown and shaped our world and our architecture. We live in the most modern time for plumbing technology and techniques, and your plumbing business implements them with precision!
Yes, you have the best plumbing outfit around, but the number of clients you have under your belt doesn’t accurately reflect that. In today’s world, the success of a business is measured by the effectiveness of its digital marketing strategy.
In 2021, you can find out information on just about everything with a couple of clicks on a mouse, some taps on your keyboard, or a swipe of your thumb. The internet age has ushered in a new way for plumbing contractors to stand out amongst the rest. When your website isn’t optimized to its fullest potential, you’re missing out on a ton of potential clients that choose your competitor’s service.
To garner success for your plumbing business in today’s digital age, upgrading your website is absolutely necessary. Fortunately, it’s not as complicated as it sounds to get started.
Here are five things every plumbing website needs to grow sales!
1. Distinct Web Design
When it comes to your plumbing website achieving success in digital marketing, appearance is everything. In fact, it takes 50 milliseconds for visitors to form an opinion on your website, while 40% of them will stop engaging if they find it clunky and unattractive.
They say the first impression is the most important. When it comes to digital marketing, they’re not wrong!
To stand above the other plumbing contractors in your area, you must adhere to an original and distinctive design. Here are some elements to upgrade the appearance of your website:
- Unique Layout: Some websites, even the same kind of company, will use the same cookie-cutter webpage for their site. Don’t fall into this trap. Instead, opt for an original and creative web page layout that makes you stand out above the rest!
- Conversion Optimized: One of the most important purposes of your website is to encourage customers to engage with it. Be sure you have clear and compelling ways of persuading potential customers to list in your service!
- Reactive & Flexible: Be sure to optimize the performance of your website for all platforms and devices, especially mobile devices.
- Apparent Branding: Be sure to clearly show your company’s message, logo, and overall identity on your web pages to distinguish your service from the rest.
- Certifications & Credentials: If your plumbing business has a five-star Google rating or an A+ standing with the BBB, be sure to show it off on your website!
This is just a start, but you will see a positive influx of traffic to your website in no time!
2. Engaging Content
It may sound silly to you that engaging content on plumbing would be useful. However, it’s one of the most important facets of your digital marketing! Content marketing and writing work together to provide a source of information that the average homeowner can understand about your industry.
Engaging content builds trust with a potential customer as you may have put their worries to rest because of the information you provided. This technique also helps boost the relationship between Google’s algorithm and your website, helping you land on more relevant searches!
If you are unsure what engaging content entails, let’s go over the basics.
You want the content on your website to feel as though you’re clearly explaining the topic to them in layman's terms, so it’s easier for them to understand. A conversational tone also helps your content become more personable, making potential customers feel at home on your website.
Define & Persuade Your Demographics
Once you narrowed down your key demographics, be sure to tailor your content to them!
Calls to Action
Sometimes a potential customer may be nearly convinced that your service is right for them – all they need is that extra push!
Value propositions are basically the elevator pitch of your business; they outline what your business does and how well you really do it. When combined with a solid call to action (CTA), you can entice the reader to schedule a service with your plumbing business.
Visually Accessible Layout
Keep complicated words and long paragraphs in novels. Be sure to utilize smaller, easier to read paragraphs as well as other fonts and bullet points!
3. SEO Content
Search engine optimization is a top priority for most businesses in the modern marketing area, and for good reason! SEO is a way for your website to grow and establish a healthy relationship with Google’s algorithm.
Doing so will greatly increase the chances of your plumbing business landing on relevant searches for plumbing like “plumbing services near me.”
Here are some elements to implement when your tackle SEO:
- Link Building
- Headings (H Tags)
- Keyword Research & Optimization
- Meta Descriptions & Title Tags
- Local Optimization
- Directory & Review Management
This is just the start of your SEO journey, but continuing on the path will bear ripe fruit down the road!
4. Reviews & Testimonials
Word of mouth is the oldest and one of the most effective tactics in marketing since the first product was ever sold. User generated content, like reviews and testimonials, establishes a strong sense of credibility with potential customers and Google’s algorithm.
Nothing says “quality plumbing service” like a satisfied customer sharing their experience with the masses. When you deliver that guaranteed craftsmanship and go the extra mile with a customer, be sure to encourage them to leave a review on your website!
5. Professional Video & Photography
You can say your plumbing business is the best around, but many people won’t take your word for it until they see it for themselves. A picture is worth a thousand words, and a video is certainly worth more!
Be sure to document your quality service with pictures and videos. Offering these engaging visuals to readers of your website is the clearest message to get across about your business’ top-notch craftsmanship.
Keep in mind, the original photos and videos that better!
Upgrade Your Plumbing Website With Triton
Do you want to implement these five strategies to help grow your plumbing business website but still don’t know where to start? Call on Triton Commerce!