It doesn't matter whether you are a supporter of social media or not. The reality is that it's deeply embedded in today's culture. Sites like Facebook, YouTube, Twitter, and Instagram are becoming essential resources where people share content and connect with others in a digital environment. These are the key reasons why social media marketing is becoming the most valuable form of digital marketing out there today to enhance a business's leads.
If you're not the biggest fan of social media sites, it's easy to see why you may be skeptical of how successful social media advertising may be. However, as a business owner, you need to be aware of what your competitors are using to bring in more customers to their businesses.
As a plumber, it's highly likely that there are other plumbers in your area who are leveraging social media marketing to bring more prospects to their business. These are prospects that you're missing out on because you're not involved in this type of marketing yet.
You owe it to your business to take the time to learn about social media marketing to bring more customers through your door and stay competitive in your market!
How to Optimize Your Social Profiles
To start your social media marketing campaigns, you need to set up social media profiles at different sites on the web, such as Facebook and Instagram. The way that you set up these social media profiles plays a big role in how the general public is able to connect with your profiles. They need to be specifically optimized, just like your plumbing website is optimized for the search engines.
When You effectively optimize your social media profiles, you can enjoy more leads and brand promotion by:
- Boosting your leads by driving more traffic to your website
- Strengthening your online presence and industry authority
- Allow your followers to share your content with more followers
- Increase your email subscribers list and social media followers
It's important to remember that your social media profiles should be completely up to date to provide the best communication possible with social media users. There are many different ways that you can optimize your social media profiles to enhance the number of prospects that you receive on a daily basis. These methods include:
- Utilizing keyword research to post optimized content to your profile pages
- Set up profiles with the same or similar handles and usernames
- Have a hyperlink to your plumbing website
- Utilize up-to-date information for your contact details
- Use your business's logo in your banner and profile photos
- Use effective call-to-action buttons
The more of these methods that you utilize to optimize your social media profiles, the easier it's going to be for you to enhance your brand awareness and the number of prospective clients that you gain.
Write Engaging and Personalized Content
Many business owners make the mistake of going through and setting up all of their social media profiles and never going back to post anything on them. You need to be committed to posting content on a regular basis to constantly engage your current and new customers.
When it comes to creating content for social media profiles, there are a few key factors that you'll want to keep in mind. These include:
- Staying Relevant
Because you're a plumber, your followers expect to receive content related to plumbing services. This is because they see you as an authority in the plumbing industry. As a general rule of thumb, you should only be publishing content that is actually relevant to your industry. Leave out posting information like your favorite summer recipe as this can play against you in the eyes of your followers and lower your perceived authority.
- Publishing Your Own Imagery
If you've ever run across the scenario where you've seen the same stock photo utilized by different companies to promote their services, it likely came off as those companies are not as trustworthy as others. For this reason, it's important that you avoid generic stock imagery at all costs. Rather, always opt for submitting your original photographs and professional videos.
- Getting Personal
People want to be treated as unique beings, and you need to keep that in mind when you're writing the content for your social media profiles. You want to engage your followers on a personal level. This can be achieved in many different fashions like encouraging your followers to post a comment about your recent article to be entered to win a prize. Or, you can simply share a follower's personal testimony about your products or services on your social media profile page.
- Keeping it Consistent
Making a few posts here and there isn't going to be enough to generate more prospects for your company. Generating more prospects is done by being consistent in your posting schedule. You need to pick which days of the week you want to put out content and make sure that you follow through with those postings. This helps to give your followers something to look forward to and serves to establish you as a professional business that stays true to its promises.
- Making it Shareable
Lastly, the contact that you put out needs to be done in a format that is sharable. This simply means that it must be easy enough to understand, such as an infographic about the most common reasons to call a plumber. The more shareable you can make your content, the more likely it's going to get shared with new people who can turn into prospective clients.
Targeting Your Prospects With Paid Advertisements
Apart from posting free content on your social media profile pages, you can also utilize paid advertising campaigns available on various social media platforms. These paid advertising campaigns have been shown to bring in a large number of new clients to businesses that employ them. They've become so valuable that it's been estimated in 2021 that American businesses will spend just under $48 billion on paid social media advertising campaigns.
When you choose to implement paid advertising campaigns on social media sites like Pinterest, LinkedIn, Twitter, Facebook, and Instagram, you can receive many benefits. Theses include:
- Increasing your website traffic and boosting conversion rates
- Monitoring your real-time analytics to determine what's successful
- Focusing on target demographics like income, location, or age
- Proactively targeting returning and new customers alike
- Increasing your prospects and enhancing your presence on social media sites
When you combine paid advertisements with free content posting on social media sites, you can all but guarantee that your plumbing business will attract more clients in a faster fashion than ever before!
Grow Your Customer Base With Triton Commerce
Marketing via social media sites may seem like a great way to grow your business. But, as a plumber, you likely have enough on your plate with your day-to-day duties. Figuring out all of this social media marketing alone may seem only visible in the distant future. Fortunately, Triton Commerce can be the answer now.
We specialize in enhancing business prospects with social media marketing for plumbing businesses. We have the ideal marketing tools and strategies for enhancing your brand awareness and positioning your business as an authority in the plumbing industry. Let Triton Commerce grow your business while you take care of serving your new customers.