While social media marketing may not seem to make sense at first for a plumber like yourself, we encourage you to keep an open mind. Regardless of how you feel about social media sites like Pinterest, Twitter, Instagram, YouTube, and Facebook, the numbers don't lie.
There are currently billions of people across the globe that utilize social networking sites. While many are definitely posting pictures and sharing their opinions, that's not the only actions they're performing on these sites. In a recent survey, 54% of social media users stated that they use these sites to search for products and services.
That's a lot of people who are using social networking sites to connect with local businesses. These could be prospective customers for your plumbing business! With an effective social marketing plan, you can:
- Monitor and control your online reputation
- Enhance your brand awareness
- Become more searchable
- Deliver more traffic to your plumbing website
- Engage and grow your online following
Still not sure that social media marketing is right for your company? Continue to read on to learn how a social media marketing plan can greatly benefit your plumbing business well into the future.
Expand Your Brand Awareness
There's no question that the plumbing industry is a competitive one. It's essential for your business to establish an online reputation that shows that your company is experienced, credible, and dependable. However, how are you going to establish this reputation successfully?
Social media sites are the solution. They provide the opportunity for your plumbing business to distinguish itself from your competitors and enhance your brand awareness.
When you're able to stay active and up-to-date on your social profile pages, you can help to expand your online presence by:
- Curating content that you can share with your followers
- Giving your plumbing company the ability to rank higher in organic search results and be more searchable online
- Connecting with more customers through direct messaging, reviews, and feedback
- Communicating with customers on a personal level through instant responses to their concerns, questions, and comments
When you're actively monitoring your social media platforms, you can become more interested, engaged, and aware of your brand. And so can current and potential customers in need of plumbing services.
Actively Target Your Chosen Audience
One of the best reasons to utilize social media sites is that they allow you to instantly target your ideal audience. Facebook is an ideal network to execute paid ads where you can use both specific and advanced targeting options. You can easily appeal to selected locations, interests, and demographics.
The real-time analytics that social media sites offer can allow your plumbing company keen insight into what your customers want. When you can easily identify what your ideal customers need and expect, you can boost your conversation rates tenfold.
Social Media Paid Ads
Through paid advertisements on social media sites, you can ensure that the first thing that your ideal customers see are your advertisements. This can allow you to easily put your social paid ads in front of people that are actively looking for your plumbing services.
As you discover how paid ads work on social media, it opens up a whole new world of possibilities for your plumbing business. Suddenly, connecting with your ideal clients is within reach. In fact, these paid advertisements can help your company to:
- Get your past customers to reconnect with your social profiles or websites
- Boost website traffic and your lead conversions
- Grow your social media presence and following
- Spread info about your current deals and promotions
There's no denying the fact that it's much easier to pull in more qualified leads for your plumbing business when you can get valuable insights into what they're looking for from social network analytics.
Valuable Online Review Opportunities
When it comes to the digital world, the more online reviews you have, the more credible your plumbing business is. This makes it crucial for your company to gain as many online reviews as possible. Social media sites make it so much easier to accumulate those online reviews with ease.
You can easily send a request for an online review through various social networking websites. This is a non-invasive way to ask for a review, and more people are likely to provide them for you. When your business gets more reviews, not only will you come across as more credible, but they will help to expand your online presence overall.
Social networking sites can allow you to establish yourself as a plumber that is active in your local community. Many people want to hire companies and individuals that are active in their local communities, as they feel as if they're supporting businesses that care about where they live.
LinkedIn is a great website that can showcase your involvement with your local community. Homeowners and businesses that you've performed plumbing services for in the past can provide you with a reference. This helps others to know that you're a credible plumber. Just one professional reference can help to establish your reputation and trustworthiness in your local area!
Monitoring Your Online Reputation
Sadly, no matter how great your business is, it only takes one bad claim against your business to damage your reputation. You can help to limit the amount of damage that your business suffers by monitoring your brand's reputation online.
Social networking sites make it easy for your plumbing company to both manage and monitor the online feedback that it receives. This allows you to:
- Leverage your positive reviews to grow your credibility
- Instantly acknowledge positive and negative reviews
- Quickly resolve customer problems
- Utilize social listening tools to get real-time information about what people are saying about your business
While you may not judge another business solely based on their Google reviews, it's essential to realize that other people might. Positioning your business in the best light possible is a surefire way to ensure that prospects connect with your business.
Solutions For Social Media To Grow Your Plumbing Business
Learning about how social media can grow your business is a lot to take in. It can be difficult to keep track of all the various elements of your online presence while trying to run your plumbing business.
At Triton Commerce, we specialize in helping plumbing businesses just like yours manage their online presence and get more leads into their business. Our social networking management services are a great way to handle all of your online needs so that you don't physically have to.