You’re a general contractor – you do it all. From custom cabinetry to kitchen and bathroom remodels, there is nothing your general contracting business can’t do. If you’re unable to, you know the right person for the job. When homeowners want to do a beautiful turnaround in their house, they call on you.
There isn’t a doubt in your mind that you’re the best general contractor in your area. Your knowledge, skill, and craftsmanship are top-notch. However, the numbers haven’t been reflecting that recently. The problem doesn’t lie within your service but, most likely, on your website.
Yes, you can do it all, but what about making your website optimized to efficiently and consistently grow your sales? It may seem preposterous, but your general contracting website plays a large role in the number of clients you can land.
What was once just a few computers connected has grown into the main place commerce is done throughout the entire world. What this means is your website will be the first thing potential customers see about your business.
When your general contracting website doesn’t cut it against your competition, you are losing a lot of sales to them. Believe it or not, a high-quality web design and a strong performance is the key ingredient to growing your online sales.
If you’re not convinced yet, take a look at some eye-opening statistics:
- 88% of website visitors are less likely to return to a website with poor web design
- 89% of website visitors will go straight to the competition if they report a poor user experience
- 48% of online consumers say web design is the main factor in determining a business’ credibility
- 38% of website visitors will immediately leave if a website is found unappealing
With so much emphasis on having a smooth-running and sleek website, you have almost no choice in playing along.
Don’t fret yet, as this article is meant to help get you started so you can dominate online commerce. Here are some valuable tips to help improve your website!
Beautiful & Responsive Web Design
When it comes to landing a sale, the first impression is everything. Heck, first impressions are vital for any type of healthy relationship! When you want the relationship between potential customers and your general contracting business to grow healthily, a beautiful run and great-looking website is a must.
Here are some elements of professional web design:
- Convenient and visible call to action prompts encouraging customers to enlist in your services
- Original content that’s compelling and enriching to keep the reader interested
- Fast loading times, mobile-friendly performance, and accessible navigation
- Consistent web design that is both unique but doesn’t come off too strong
- Custom branding and web design to stand out against your competition
The look and feel is your first step to increase your sales online. A great-looking website shows professionalism and credibility without using words.
Now that we have your website looking beautiful, let’s talk about the real meat and potatoes in online commerce: search engine optimization.
SEO strategies are the number one most effective way to consistently grow your online presence in today’s modern age. These strategies will increase your online presence organically. Implementing SEO tactics on your website is a great long-term plan for success.
Effective elements of built-in search engine optimization include the following.
Quality Keyword Research
Keyword research studies the most effective and most used words and phrases in the general contracting industry and implements them on your website and the content within it. These words and phrases are generally what people Google most about your industry.
The number and quality of inbound links to your website create an efficient road map of all your services so customers can enjoy easy navigation. Furthermore, Google’s algorithm loves the use of link building on professional websites!
For Google’s algorithm to favor your website on relevant search, consistent updates and maintenance on every aspect of your website is a must. On-site optimization includes the use of meta descriptions and title tags along with a mobile-friendly design and engaging content.
Local SEO Strategies
Specific SEO tactics are meant to help expand brand awareness on a regional level. This is done by optimizing your Google My Business account and your Google Maps listing. Additionally, when a customer is satisfied with their work, encourage them to leave a review online!
Custom Landing Page Design
Do you want your general contracting business to expand its reach to certain areas of town or a nearby city? Then it’s time to make use of custom landing pages! Custom landing pages deliver a well defined message and objective tailored specifically to the areas you want to target.
Once your built-in SEO strategies are in place and working for you, it’s only a matter of time before you see results!
Focus on Conversion Rate
With the last two steps of beautiful web design and effective SEO strategies in place, it’s time to focus on conversion rate!
Conversion rate is the ratio between the total website visitors against how many of those visitors reached out to enlist in your service. When your website is optimized to turn readers into clients, you will continue to see your conversion rate grow year in and year out.
Here is how to maximize your conversion rate:
- A functional website with easy navigation for an outstanding user experience.
- A consistent flow of content that’s meant to rope readers in and encourage them to contact your business.
- Visible calls to action (CTA) prompts in the form of text, links, buttons, images, animations, or video.
- Custom performance reports that let you see which web design elements and digital marketing strategies are working best for your general contracting website.
Convert More General Contracting Leads With Triton Commerce
Look, even though you want to grow your sales, you’re still pretty busy. When you need help creating and maintaining a beautiful, professional-looking website, call on Triton Commerce!
Our team of digital marketing experts is highly trained in the art of web design and digital marketing strategies.