You’re a general contractor – you do it all. Custom tiles, jobs, decking, kitchen remodels, subcontracting, and more, you are the person to call for any home improvement project. On the job, you’re the best around, but making your business accessible to the internet is not your strong suit. Unfortunately, for you and your business to keep busy, this is a necessary evil.
The internet and Google have grown together, conjoining to make an information supergiant that sits in the crevices of our everyday lives. To put into perspective, Google receives over 13 billion inquiries per day. That means just about everyone on earth uses Google twice a day!
With most of the world’s traffic going through Google, it’s quite clear that where your business shows up on a relevant search will determine whether it thrives or dies. The process of getting your business the attention it deserves is called digital marketing.
Digital marketing is necessary for your general contracting business to generate leads and potential sales. When you apply a digital marketing strategy, you give yourself a better chance in this highly competitive but effective market. The goal of digital marketing is to appear on the first page of a relevant search – more importantly, among the top three results.
Appearing on even the 2nd page can be detrimental to your business as 70% of all Google users don’t venture past the first page of search results, while 55% of all searchers never even click past the third result.
The more specific part of digital marketing that’s growing in popularity because of its effectiveness is search engine optimization or SEO. SEO grows your search presence online by “organic” practice. The word organic means it’s the work you or a trusted professional puts in to establish a relationship with the Google algorithm.
Let's start that relationship by learning these four SEO tips to help you outrank your competitors!
Become a Mobile Friendly Website
Like the internet and Google, mobile devices have paved away right into our everyday lives. We’ve become somewhat dependent on these devices to find us the place we need to go. So much so, in fact, that 60% of all internet searches are done through a mobile device. This number is only set to increase by the year 2025, when it’s expected to rise to 70%.
This means your brand’s website must adapt to the ever-growing number of online searches being conducted. Not doing so will leave a clunky website that takes forever to load on a mobile device, which will frustrate potential customers and drive away their business.
The first step in making your website mobile-friendly would be to compress the images on your website to allow faster loading times for mobile devices. The next step would be to levy your cache and consider using accelerated mobile pages as your HTML.
Focus on Location
One of the most important parts of your relationship with Google is the location you provide to it. Google favors locality when it comes to your website, since 46% of all Google searches are of local intent. Local search engine optimization is the name of the particular practice of showing Google where your company conducts its business.
Establishing your location with Google is a rather quick and simple process. First, you’ll want to create and/or verify your GMB account or “Google My Business.” This account is free, and there may be an account set up for you already! If one is set up, all you have to do is verify that it is your business, and you’ll gain access.
The next step would be to spruce up your account! Add photos of your business and your services to your account. Pictures are a great way to convey the style and quality of your contracting craftsmanship.
The final steps will be linking out your original website and adding your service hours, as well as your location and service areas to further strengthen your credibility with Google’s algorithm.
When you think of it, advertisements surround every nook and cranny of our lives, and we hardly even notice them. When ads come on while you’re watching television or on the radio when you’re driving, you usually tune out and let the advertisement pass.
However, advertisers have adapted to get the product in your brain through the subconscious, and that’s through the use of keywords.
Keywords say what the entire advertisement is getting across within just a phrase. Keywords sum up your business and the service it provides. These words should appear in just about every piece of content your website publishes.
There are three types of keywords you can use, and they are general, specific, and structural.
General keywords are like your business’ subtitles. Keywords like “legendary quality” or “free same-day estimates” would make great general keywords for a general contracting site.
Specific keywords adjust the microscope to view the finer details of your service. Maybe your contracting outfit provides a service that other contractors don’t. Do your research on your competitors and see what they lack compared to your services and utilize that in the form of specific keywords.
Structured keywords are a mixture of both general and specific keywords. These create an overall blanket of your website’s reach, especially with Google’s algorithm. Utilize structured keywords by mixing and matching different keywords in different advertisements and service pages.
Link building is not only for your website, but it’s also important for the entire internet. Linking out to other sources of knowledge and the pages of your own website increases the credibility of your content and others while keeping readers on your website. Keeping a reader on your website increases the chances of them calling on your service.
There are two types of links you can use: internal links and external links.
Internal links are any pages of your website you can link out to on new content. If a blog mentions tile work and you have a webpage on tile work, the reader can click on the link and see what kind of tile work you provide. Internal links work well with keywords as keywords usually make up what’s on your website.
External links are pages outside of your website that you may want to source. If you need to fact-check something on a blog or service page, linking out to educational content on that subject will improve your credibility as an author on Google.
Infographics, case studies, and blogs are great examples to use for external links. However, it is important to note that you should never link out to a competitor!
Grow SEO With Triton Commerce
When you’re a general contractor, you’re used to doing it all. When it comes to gaining more leads and keeping you busy, let Triton do it all for you!
We’re passionate about assisting small businesses in getting the internet search presence they deserve with our SEO strategies.