It doesn't matter if you're a fan of social media or not -- the reality is that it's becoming one of the most valuable forms of marketing that there is in the digital world. This is due to the fact that social media sites have become so ingrained in our day-to-day culture that more and more people are looking to them to determine what businesses they buy products and services from.
If your business is not currently using social media marketing as one of its digital marketing strategies, you're letting leads go to your competitors. As a general contractor, you need to be utilizing social media sites to help make your business stand out from the rest of your competitors and to engage both your existing and new customers.
If you're convinced that social media marketing is the right option for your business, continue to read on to learn how it can be utilized to grow your business like never before.
Optimization Tactics For Your Social Profiles
Just as your website has to be optimized for the search engines, your social profiles also need to be optimized. This allows the general public to be able to connect with your social media profiles. When you have a well-optimized social profile, it can help to promote your brand by:
- Getting more traffic to your website and enhancing the leads that it generates
- Boosting your social media followers and email subscribers
- Strengthening your brand and boosting your online presence
- Allowing your followers to share content with others
All of the information that you utilize in your social media profiles must be up-to-date. This helps to portray your business as active in your industry.
There are many ways that you can optimize your social media profiles. Some of these include:
- Using keyword research when posting content
- Including accurate contact information
- Promoting your logo with profile and banner pics
- Using the same username and handles
- Inputting call-to-action buttons
- Inserting a trackable hyperlink to your main website
When you put effort into optimizing your social media profiles, your profiles will show up for more relevant searches. This will enhance your brand awareness online and quickly improve your lead generation as a general contractor.
Curating Engaging and Personalized Information
Setting up your social profiles with accurate information is a great start. However, you need to constantly post to them in order for them to grow your brand and your client base. Here are a few key tips that you'll want to utilize when creating compelling content for your social followers:
- Be Personal
People in this day and age love to be treated as unique and not as one of a group. Keep this mindset in perspective when writing content for your social media pages. You can make a follower feel special in many different ways. A great first start would be to publish one of your customer's reviews of your business on your social media page.
- Be Consistent
Social media marketing is something that you're going to have to commit to for the long haul. The whole reason that this strategy works to bring in more customers for your general contractor business is due to consistency. You should be putting out an article on the same day(s) every week. When you're consistent, it shows that you're a legitimate and trustworthy business that a customer can rely on.
- Be Sharable
The content that you publish on your social media pages should be shareable. This means that your followers will see your content and want to share it on their pages with their followers. The more shareable your content is, the more people will be able to see it.
- Be Unique
People don't want to see the same content over and over from various companies. You need to keep your content unique. This includes the images, videos, and any graphics that you utilize in your posts. Never utilize other people's or stock images.
- Be Relevant
As you develop your social media profiles, people will start to look at you as an authority in the general contracting industry. They will expect you to be releasing information that is relevant to your known industry. Don't try to include content that has nothing to do with general contracting, as it will likely deter followers from reading your future content.
Target Customers With Paid Social media Advertisements
While being able to post content for free on your social profiles is a great way to enhance your lead generation, it's just one of two ways that you can leverage social media for your business's benefit. The second way is by using paid social ad campaigns.
If you've never heard of these campaign ads before, it can be easy to discount the idea. However, you'll want to think twice. It's been estimated that in 2021, businesses throughout the country will be spending just under $48 billion on this valuable advertising source.
Implementing ad campaigns on Facebook, Twitter, Pinterest, LinkedIn, and Instagram can be a great way to supplement your lead generation this year. Still not convinced? You'll definitely be once you read over this list of benefits that your business can receive from doing so:
- Boost your social media presence and prospective clients quickly
- Monitor your ad success in real-time
- Increase your website traffic and its conversion rate
- Focus your ads on targeted demographics
- Actively target your new and existing clients
When you invest in paid social ad campaigns alongside putting out relevant content on your social profile pages, you'll surely experience more clients calling your phone than ever before!
Boost Your Lead Generation With Triton Commerce
If you're convinced social media advertising is for you, then you're likely trying to determine how you're going to implement it. If you're like most business owners, it can be a bit overwhelming at first to figure out where to start. In fact, you may just find that you don't have an adequate amount of time to invest in this marketing strategy.
Fortunately, Triton Commerce does. We have the skills and experience working with general contracting companies to help grow your business through the power of social media advertising.
Contact us today to learn just how we can transform your company for the better. You'll be sure to receive our Digital Marketing Blueprint that will explain how we'll enhance your lead generation strategies and get you more paying customers.