4 Ways Your General Contracting Company Can Build Trust and Grow Sales
Trust is the key ingredient in any form of relationship. As you may know, a relationship consists of two separate entities communicating and co-existing together in (hopefully) harmony. Without the aspect of trust, relationships are an empty husk of broken promises.
When it comes to your general contracting business, you need your potential clients to trust in your experience, skills, and knowledge to get the job done. If you don’t establish this form of trust, your competitors may swoop in and establish a foothold in several clients your business deserves.
However, it’s not as simple as sitting outside your shop and proclaiming about your amazing service. In this day and age, the internet is the all-powerful determiner of a business’s success.
For your business to achieve success in gaining the trust of potential customers, you must have a solid digital marketing strategy. Google receives over 13 billion search inquiries a day, while almost half of those searches are for local businesses. Basically, everyone on planet earth Googles something twice a day, and almost half the time, we search for a nearby business.
Keeping an optimized and visually appealing website with full functionality is key in your general contracting business’ goal of accurately conveying the message of quality service to potential customers.
Here are four digital marketing practices your general contracting company can utilize on your website!
1. Web Design
Nowadays, your general contracting website is your storefront for the entire world. When it comes to your website, making a great first impression is everything. In fact, 94% of all first impressions stem from web design. A website that is professional, efficient, and visually appealing is crucial for your website to make a good first impression.
The first thing you want to look further into is the style of your website. What message should your general contracting website convey without using any words? More importantly, what do you want customers to think about your business subconsciously? Sometimes, first impressions are subconscious, but that doesn’t take away from their importance.
After the style of your website, you’ll want to look at how digestible the text is. Avoid using too much industry jargon as it may make a potential customer self-conscious and less confident in requesting service from you. Additionally, be sure to break up your text and avoid keeping it in one big block. Text that’s all mashed together makes it hard for our brains to process all that information.
Making your website mobile friendly is a tremendous step in the right direction in terms of website design. More and more web searches are being done through a mobile device, and that number will only continue to increase.
To make your website more mobile-friendly, start by compressing the images to allow devices better loading times. Next, you will want to levy your website’s cache and consider using accelerated mobile pages as your HTML.
The menu bar should also be clear and take you to every reach of your website. This allows users to learn everything there is to know about your business without jumping through a number of hoops.
Finally, it’s important to always have your contact information showing on every webpage. The more opportunities a potential customer has to reach out to you, the better.
2. Create Original Content
Everywhere you look, you can find content. In our technologically advanced age, there are hours upon hours of niche content for every possible subject you can think of. While we love our fiction, there’s one key component in gaining a potential customer’s trust over the internet: authenticity.
When you show your authentic self on your website, you allow an open flow of transparency that will benefit you and the customer. Content writing is a way to show your authenticity on your website, which will reflect the trust your future clients will have in you.
Creating and publishing content on your website in either weekly or monthly segments will give your customers enriching information while strengthening the credibility score your website has with the Google algorithm. Content can be in the form of blogs, videos, and infographics – to name a few.
Blogs that shed light on industry topics and harbor an upbeat and helpful tone will allow potential customers to learn more about your craft. Once they know more about you and what your business really does, they will trust their judgment in contacting you for service!
Finally, an “About Us” page is a great touch for any companies website. Having a picture and short bio of you and your staff gives your business a more personal feel which may help customers feel more comfortable with you working in their home. Additionally, an “About Us” section is a great way to show off any certificates and awards you or your staff may have!
3. Customer Engagement
If you are the head of a general contracting website, chances are you know running a business is no passive task. You are constantly on the move, keeping active. However, no matter what kind of business or service you have, if you own it, you are a de facto salesman.
Engaging with your customers is a crucial part of keeping your general contracting business busy.
Here are a couple of practices to consistently engage with customers:
- Use analytical reporting to see what engagements work and which ones don’t
- Implement an email marketing campaign
- Produce monthly/weekly blogs that are helpful, genuine, and resourceful
- Maintain, post, and engage with users on all of your social media accounts
4. User-Generated Content
Nothing describes your business better than a satisfied customer. Word of mouth is still one of the most effective sales tactics today because it garners the most trust within a potential customer.
You can say your service is trustworthy all you want, but without a previous customer to confirm it, you may have trouble with people fully trusting your service.
Online reviews and testimonials are a great way for customers to strengthen the trust they have in your service. Additionally, positive reviews will help with your overall credibility score with Google’s algorithm.
Grow Your General Contracting Website With Triton
Do you need assistance getting the online relevance your general contracting companies deserve? Call on Triton Commerce! We are passionate about helping small businesses keep busy with our website design and SEO strategies.