Starting your own business is a difficult but rewarding process. A startup can be very fragile, and you may face any number of challenges and obstacles as you build your business. While many of these issues may be completely out of your control, you will always have the ability to control how you react to them. Having started my own small business at age 22, I learned a lot about the dos and don’ts of launching a business.

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.

Your business’s reputation speaks volumes to potential customers. That’s great news if your business has a strong reputation, but can be a major problem if your reputation is less-than-stellar. Luckily, negative reviews don’t have to prevent your business from reaching its fullest potential. With the right reputation management strategy under your feet, you can put the bad reviews in the past and move your business forward.

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating directly with a predetermined target audience. Today, email marketing is more powerful than it’s ever been which may seem surprising when you factor in the explosion of new technologies of communication at the fingertips of both consumers and businesses. Still, despite the ever-growing number of options for marketing tools available to businesses, marketers keep coming back to email.

A successful digital strategy requires more than a quality website. In order to achieve the best possible results, you need a complete and focused digital marketing strategy. Through digital marketing, you can increase your digital presence and maximize your results

The world of digital marketing is always changing. Many of your current customers and potential customers are interacting with online content in new ways and on new devices from a variety of locations. With these changes, businesses have several different opportunities to connect with current and potential customers.

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.

No matter what products or services you offer, chances are that your ideal customer is active on social media. Through engaging social media content and highly-targeted advertising campaigns, businesses are now able to more easily reach their target audience.

First, let’s review why a business may even want followers on Facebook. This seems like a simple question for most to answer: the more followers your business has, the have the larger the “free” audience reached by the information shared on your Facebook page. Followers are free so the more you have, the wider your net of information about your business will be spread. Here are a few steps to follow that will help increase the number of followers your business has on Facebook.

Ax-Man Surplus has a very loyal following. If you’re not familiar with any of the three stores in the Twin Cities, they are emporia of extra odds and ends that the store’s owners have found interesting. You might find a gas mask next to a set of calligraphy pens near telephone cables and circuit boards and giant rubber bands. Tinkerers, school teachers, and the curious among us frequent Ax-Man, just to see what strange things have recently come in.