Seems like a logical question to me and if you engage in social media of any kind I am thinking you can already answer this question. But, if social media or a social media strategy is not something you’re familiar with, here are a few insights as to why you should add video to your Digital Marketing strategy.

SEO is an acronym for “Search Engine Optimization” and is a term that gets thrown around quite a bit. Just about every business owner we meet has some idea as to what SEO is and some have even tried their hand on their own websites. We haven’t met many who were successful at optimizing their own sites but it does make for great conversation when we meet the ambitious owners who give it a shot. They usually tell us it’s not hard to do but very hard to get a result. We agree.

If we’ve said it once, we’ve said it a thousand times to our current and potential clients included . . . the first time you even find yourself thinking it might be time to redesign your website, you may be right.

There are a growing number of advertising options small businesses have to choose from today. But while we see an increase in these advertising choices it unfortunately doesn’t coincide with an increase in our budgets. That’s why it’s crucial for small business to make the most of that budget and increase ROI however possible. One of the best ways to do this is by using landing pages for each and every advertising campaign you invest in.