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Sorry To Say, But Your Website Sucks  . . . Here's Why!

Sorry To Say, But Your Website Sucks . . . Here's Why!

I am sure this is not really what you want to hear from anyone, however, honesty is the best policy. Maybe brutal honesty is necessary sometimes. Once your company has a website, you might think you’re all done and don’t have anything else you need to do. Right? WRONG ANSWER!
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Why Should I Add Videos to My Digital Marketing Strategy?

Why Should I Add Videos to My Digital Marketing Strategy?

Seems like a logical question to me and if you engage in social media of any kind I am thinking you can already answer this question. But, if social media or a social media strategy is not something you’re familiar with, here are a few insights as to why you should add video to your Digital Marketing strategy.
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New Year, New Brand

New Year, New Brand

As the new year swings into full gear, the opportunity for a new introduction of sorts might be what your existing business is in dire need of. Rebranding at the opportune time has the possibility to breathe new life into your brand -- and your bottom line. Here are the top five reasons for a new brand in the new year:
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You Don't Want Stock Photography

You Don't Want Stock Photography

You can tell right away if a website uses stock photography. I mean, how often do you go to an auto body shop where everyone is beautiful, spotless, and flashing a warm smile full of perfect teeth? And if you see that photo on an a mechanic's website, what information does it provide you about the business?
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Creating a Great Team

Creating a Great Team

The concept of “creating a great team” seems simple on the surface and we all know regardless of what we are involved in, whether it is a work environment, the PTA, or a sports team….the better the team, the better the result. Then why sometimes does it seem so hard to create a GREAT team?
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Your Website Is The Ultimate Representation Of Your Company And Its Products

Your Website Is The Ultimate Representation Of Your Company And Its Products

Your website is the ultimate representation of your company and its products. You want your site to look great, to showcase your wares, and to entice the public at large to dig deeper. Good design helps. So does a strong call to action. Even proper grammar is important on your website. After all, you want to show that you know you're shit. Wait! Or show that you know your shit?
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SEO – Why you need it

SEO – Why you need it

SEO is an acronym for “Search Engine Optimizing” and is a term that gets thrown around quite a bit. Just about every business owner we meet has some idea as to what SEO is and some have even tried their hand on their own websites. We haven’t met many who were successful at optimizing their own sites but it does make for great conversation when we meet the ambitious owners who give it a shot. They usually tell us it’s not hard to do but very hard to get a result. We agree.
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How Strong Is Your Brand?

How Strong Is Your Brand?

Like a good whiskey, a strong brand packs a punch. It can tell you who the company is, what their core values are, how they “sell” their products, and what those products even are. A brand is also similar to a whiskey in that once you start watering it down with a “mix” of messaging, the punch softens and the impact is diluted.
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5 Things Your Web Marketing Firm Won’t Tell You!

5 Things Your Web Marketing Firm Won’t Tell You!

It is always a learning experience when I meet someone and they ask me what my company does. This always goes into a discussion on what their current web company told them they would help them do. I have compiled a list of the 5 most common misconceptions or misinformation that I come upon during these conversations:
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Three Things My Cat Taught Me About SEO

Three Things My Cat Taught Me About SEO

My cat, Peppercorn, doesn’t always help with my work. Between walking on my keyboard and howling to get outside, my feline friend appears to contribute little to our professional goals at Triton. But with a little more observation, I think Peppercorn knows more about Search Engine Optimization (SEO) than I originally suspected.
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Want More Website Traffic? You Have to Create It

Want More Website Traffic? You Have to Create It

Over the years I've been fortunate to work with hundreds of business owners on hundreds of websites. I've even created several dozen of my own. I learned a long time ago that creating a nice-looking website is only half the battle; the other half is attracting qualified visitors who want buy your product or service.
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