5 Reasons to Invest in the Benefits of Email Marketing
As speculated lightning enthusiast and $100 bill savant Benjamin Franklin once said, “In this world, nothing is certain except death and taxes.”
In relation to the marketing world, this famous quote can essentially swap out the “taxes” part with “emails.” (And maybe switch out “death” with “leads,” just to put a more optimistic spin on it.)
For over half a century, emails have maintained virtual relevance as not just a paperless way to congratulate coworkers on birthdays or anniversaries, but continuously evolving as a primary component of any proficient digital marketing strategy.
From the first email that computer programmer pioneer Ray Tomlinson is (generally) credited to have sent from one Digital Equipment Corporation (DEC-10) computer to another (that email simply read “@”), to whatever email Amazon just sent to your inbox mentally preparing you for Prime Day, emails have preserved their vitality as an essential means of virtual communication.
Even in a world of tweets, likes, shares, and Yelp’s, email marketing is as practical and popular as ever. Don’t believe us?
Let the numbers speak for themselves:
- There are more than 4 billion daily email users around the world, with figures expected to climb to an estimated 4.481 billion by 2024.
- The total number of emails sent and received on a daily basis is projected to be north of 347.3 billion by 2023.
- Email marketing is found to generate more overall sales than social media marketing, with email marketing being nearly 40 times more effective than Facebook and Twitter combined when it comes to gaining new customers.
- The global e-mail marketing market was valued at $7.5 billion in 2020 and is expected to rise to upwards of $17.9 billion by 2027.
Long story short? Email marketing is as strong, if not stronger, than ever before.
Still not convinced your business can benefit from all the advantages that email marketing has to offer? Fine, let’s break this down even further.
Here are five imperative reasons why your company should be investing in email marketing right now!
Reason #1: People Prefer Email
From a marketing perspective, email offers the perfect medium in regards to communicative approach toward consumers. Phone call or text? Too aggressive. Social media? Sorry, that’s strictly for selfie posting.
But email? Accessible, straightforward, and engaging.
Studies show that 83% of consumers prefer hearing from businesses via email, with text messaging coming in at a distant second with 39%. Whether someone is scrolling through their smartphone on the sofa or surfing the web on their work laptop, you can rest assured your company’s emails will reach the eyes of your customers and target audience.
And once someone has subscribed to your email newsletters, promotional deals, or exclusive offers, you can count on your website traffic and customer engagement levels to skyrocket!
Reason #2: Rolling in ROI
Is there any better way to assess the quality of your digital marketing strategies other than return on investment?
If getting your money’s worth out of investing in email marketing seems like a top priority for your business, then you’re in luck. Email marketing has been found to have the highest ROI rates amongst all the popular digital marketing strategies, roping in an average of $36 for every $1 spent.
This is primarily due to email marketing being one of the most cost-effective digital marketing strategies, with email marketing tactics having higher delivery rates, click-through rates, and lead generation figures on average than compared to other marketing channels, such as social media marketing.
Spending less on marketing and making more revenue than you would have otherwise? Sounds like a reasonable investment strategy to us!
Reason #3: Straight To The Source
When you utilize a proficient email marketing campaign, you’re delivering personalized, targeted content that’s delivered directly toward your customers and target audiences.
There’s no “fingers crossed” that someone organically comes across your message or offer, no spending more money to ‘boost’ your ads – just one click of the button, and that email is going to wind up immediately in their inbox.
Email marketing allows you to go straight to the source when it comes to spreading your message and reinforcing your brand. Plus, you’re effectively targeting both computer and mobile consumers, as 78% of smartphone users are checking their emails daily on their phones, making it the most popular activity that smartphone users engage with, over web browsing, social media usage, conducting Google searches, etc.
The more you invest in email marketing strategies, the more acquainted your consumer base will become with your company’s image, voice, and message.
Reason #4: Personalized Approach
While other forms of digital marketing strategies tend to be more on the introductory side of your company’s services or products, email marketing is what allows businesses to develop and nurture a stronger, more credible, and personalized relationship with their customers.
You can play around with email marketing campaigns, such as incorporating newsletter updates to help customers familiarize themselves with your company, or share engaging blog articles that are relevant to your company’s services. You can even utilize email marketing to receive feedback from customers in regards to how they’re receiving and responding to your content.
Having access to creating a personal connection with a customer, be it through a “Happy Birthday” coupon email or simply thanking them for their support can help you develop and maintain strong customer relationships over time.
Reason #5: Rate Your Results
Email marketing offers so many resourceful tools to help gauge your engagement levels with customers and determine which email marketing campaigns are most effective amongst your subscribers.
From open-rates to click-through-rates to conversion-rates, all of these vital metrics give you valuable insight into what content strategies appeal to your target audience, which in turn can offer you a better understanding of what content strategies will pay off with your other digital marketing campaigns, such as social media or PPC ads.
You can even conduct A/B marketing testing via email marketing to assess which content or template design choices play better amongst your email subscribers. The more data you have to work with, the more marketing improvements your company will be able to make!
Email Marketing Done Right With Triton Commerce
No matter what industry your business resides in, effective email marketing can help your company generate more leads, boost website traffic, unlock more customer engagement, and personalize your brand with your target audience.
At Triton Commerce, we specialize in providing businesses with the digital marketing strategies they need to reach more customers and expand upon their brand. Contact us today to learn more about what successful email marketing can do for your company!