Why Advertise on Snapchat?
While platforms such as Facebook and Instagram make it easy to advertise at a larger scale, there are some unique advantages to advertising on Snapchat. Snapchat users tend to skew younger, with most falling between the ages of 18 and 34. If you’re hoping to reach a younger audience, this platform provides you with the opportunity to connect with them in creative and engaging ways.
We can create and Snapchat Ads that help you:
- Reach a Highly-Active and Engaged Audience. Snapchat advertising makes it easy to reach audiences that are likely to interact with your brand. There are over 100 million daily active users on Snapchat, and 65% of them contribute their own content through snaps and stories.
- Showcase Your Company’s Culture. If you want to start a conversation with your target audience or highlight your personality with eye-catching content, Snapchat advertising provides a variety of opportunities to do so. Through informal, conversational content, you can develop a deeper connection with your audience rather than simply market to them.
- Transform Your Audience Into Brand Ambassadors. With advertising formats such as filters and lenses, users have the ability to create their own content using your brand imagery and easily share it with their network of friends.
Be in the Right Place at the Right Time With Custom Filters. Custom filters make it easier for businesses of virtually any size to advertise on Snapchat. These location-based filters are the perfect way to make events memorable and even drive action to your business location
- Create Your Own Unique Filter. For maximum impact, your filter should look great on top of a variety of photos, in virtually any setting, and in any lighting. That way, your brand imagery will shine on any image your audience creates. Rather than being purely promotional, your filter creative should be relevant to your event or location and add value to the snaps your users are creating. We will create an eye-catching custom filter that tells your story and looks good in any setting.
- Target Your Exact Location. Once your filter has been designed, we’ll make sure we are targeting users in the exact location you want to focus on. Whether you need to target your business or a large event center, we will create a precise geofence around your desired location.
- Choose Your Timing. Timing is critical. This is especially true in the world of social media advertising. We’ll make sure your filter is being seen and used at the right time, whether it’s during an industry event or for a promotion at your business location.
Drive Action With Full-Screen Snap Ads. Snap Ads allow you to share tailored content with your target audience. This ad format is fully viewable, and the ad audio is set to play automatically by default. Depending on your goals, you can run Snap Ads that are designed to:
- Generate Views and Build Awareness. The standard Snap Ad format allows you to share full-screen, fully viewable content with your target audience.
- Promote Video Views. If you have a compelling story you want to share with your audience, a long-form video Snap Ad is a great option.
- Send Traffic to Your Site. Snap Ads can also be used to drive users to your website. Snapchat also offers an Auto-Fill feature that makes it easy for your audience to sign up for emails.
- Encourage Users to Install Your App. Promote your app and drive installs with a custom Snap Ad. Users can quickly install your app without needing to leave Snapchat.
Create an Interactive Experience With Snapchat Lenses. Snapchat lenses provide you with the opportunity to create a highly-immersive user experience. With Lenses, your target audience is able to interact and even play with your brand. Because face tracking is needed in order to create a custom Snapchat lens, this ad format requires a great deal of time commitment and design skill. This format generally works best for large companies that have broad brand recognition and appeal.
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