When a search engine crawls your page for relevance, they are looking to see if the content on your site matches the intent of their user. Your content should be clear and straightforward, and explain exactly what it is you have to offer.
What exactly are search engines looking at when they rank your site? You may be surprised to know how thoroughly they examine your website. From the basics of the content your site contains, to the actual structure of your website, every detail matters. Our team of experts can build your site to improve your search ranking while also providing users with the information they are searching for. How do we accomplish this? We optimize your entire website, down to the last detail.
Proper Navigation and Pages
Quality web design is all about site structure. A well-structured website provides users with a better browsing experience, but it also appeals to search engines. We specialize in creating websites that are well-structured and easy to use for better results and SEO.
Unique, Strategic Content
Relevant, industry-specific content does more than help you build a reputation as a thought leader. Fresh, current content demonstrates your business’s authority and relevance to both your readers and to search engines, boosting your rank in key search results.
Proper Meta Tags & Titles
Meta tags can be found on your website, and provide search engines with additional information about your site. For SEO, one of the most important tags is your title tag. Search engines examine your title tag and compares the contents of that tag to the content on your page to determine your ranking.
Linking is an effective way to improve site navigation, and guide your users logically through your site.
Page Speed & Load Time
In determining the user-friendliness of your website, search engines also consider how quickly your website loads. Because many users will leave a website that takes too long to load, the speed of your site is critical to its success.
Include Your Nap (Name, Address, and Phone Number)
This crucial information should be included in the header, footer, or sidebar of your website so it appears on each page.
Include Scheme Data
Schema data is information that helps search engines “read” the content on your website, and determine how relevant it is to your customer’s search terms.