7 Reasons Why Your Business Needs SEO
Search engine optimization, or SEO, is the process of strategically optimizing your website to help it rank higher in search results. When implemented and managed correctly, an SEO strategy can help your business get more exposure and generate more leads.
Still not sold on the idea of implementing an SEO strategy? Here are seven reasons to consider adding it to your marketing plan:
- Increased Visibility
- More High Quality Web Traffic
- Establish Trust & Credibility
- Your Competitors Are Using It
- Improve Customer Engagement & Conversion Rates
- Cost-Effective Digital Marketing
- Work Toward Long-Term Success
Reason #1: Increased Visibility
If you want to attract more customers to your business, you need to ensure they can find you. Many consumers search online to research products, services, and companies before purchasing.One study by Google found that 70% of smartphone owners used their devices to conduct online research before making in-store purchases. So, even if your ultimate goal is to drive in-store traffic and purchases, a strong digital presence is still critical in helping you reach that goal.
How can SEO improve your online visibility and help you connect with a broader audience of potential customers? SEO is a general term that includes various different methods to accomplish one goal: improve your business’s ranking in search results.When a potential customer is looking for products or services like yours and enters a specific keyword or phrase into a search engine, you want your business to rank as high as possible in their search results – or at least higher than your competitors. The higher your rank, the more traffic you are likely to receive.
Your website isn’t the only piece of your digital presence that impacts your visibility. An important part of any SEO strategy is to claim and verify your business’s Google My Business listing. Claiming your listing is free and can increase your chances of appearing in organic rankings and Google Maps searches.When optimizing your Google My Business profile, ensure you provide as much detail as possible about your business. By including plenty of information, you can help more prospects learn about your business and increase the odds that they will reach out.One important thing to note about your Google My Business profile is that searchers have the ability to “suggest an edit” to your profile, and those user-generated changes can be applied to your listing.For that reason, you should log in to your Google My Business account consistently and make sure all of your business information is still accurate and up to date.
Reason #2: More (High-Quality) Web Traffic
There’s more to SEO than simply trying to be seen in search results. The overall goal of any SEO strategy is to drive more qualified traffic to your business’s website and, ultimately, generate more leads.With the right strategy, you can increase your ranking in the right search results, improve the odds that a potential customer will find your business, and get them to click through and visit your website.
The trick to attracting the right traffic to your website is to be strategic with your keywords and other elements of your SEO strategy. Rather than focus on broad, generic keywords with the goal of being seen by as many people as possible, spend time researching to determine which keywords will be the most relevant and effective for your business.More people will likely visit your website when your business is at the top of the search results list. Each visitor presents a new opportunity to gain a new customer for your business. For that reason, it’s also important that your website offers a quality user experience that leaves visitors with a favorable impression of your business.To learn more about creating a user experience that generates leads, check out our blog, 5 Ways User Experience Improves Your Conversion Rate.
Reason #3: Establish Trust & Credibility
Ask yourself: How often do you make it past the first page of any Google search? If you’re anything like the average human, that answer is probably “rarely,” if not “never.”Research shows that 75% of searchers never scroll past the first page of their provided search results; That’s how credible the overwhelming majority of people using Google seem to think of all the listings that show up on the “sacred” first page!
SEO will help your website climb local search result rankings, adding more trust and credibility to your brand. As Google’s algorithms and site crawlers analyze and assess your web pages for optimization, a well-optimized website will stand out to Google, significantly determining search engine page rankings.Simply put, the higher your business ranks on local, relevant search engine results, the more enticing it will look in the eyes of those actively searching for the products and services your company provides.
Reason #4: Your Competitors Are Using It
You are one of many vying for the attention of your target audience. Your competitors also hope to attract more leads; At least a few are probably already using SEO to boost their digital presence. If you aren’t doing the same, you’re losing business to your competition.
Another thing to remember is that even once you’ve reached the top of the ranks in search results, your work is ongoing. To maintain your ranking, you need to optimize your site and overall presence for SEO continuously. Luckily, even small businesses can find ways to succeed and even outrank much larger competitors.In the end, it’s all about having the right SEO strategy and putting forth the time and effort needed to give your business a competitive edge.
Reason #5: Improve Customer Engagement & Conversion Rates
Search Engine Optimization (SEO) is also an effective way to reach out and engage with your customers and target audience online. By optimizing your website for specific keywords, you can appear higher in organic search engine rankings, meaning more potential customers will be able to find your business. SEO also helps you identify the most popular topics among your target audience, allowing you to create tailored content for them. For example, proper SEO research will enlighten you on a variety of topics and questions that are trending within your industry, which you can then implement into your blogging strategy, expanding your online presence and reach. This increases customer engagement through better relevancy and improves brand recognition.
By utilizing SEO tools such as keyword optimization and improving page speed, your website's visibility on search engines improves drastically. This drives more users to visit your site and encourages them to stay longer and explore more of what it offers, resulting in an improved user experience. When it comes to improving lead conversion, SEO will help you utilize targeted keywords that can direct potential customers right to the pages with the most relevant information and products, making it easier for them to make a purchase or sign up for a newsletter.Additionally, optimizing your website allows search engines to index and prioritize certain webpages related to specific topics – such as customer reviews or product comparisons –helping users make more informed decisions faster.
Reason #6: Cost-Effective Digital Marketing
Search engine optimization (SEO) is one of the most cost-effective forms of digital marketing out there, making it great for businesses of any size or industry. Compared to other paid advertising campaigns, SEO offers an incredibly competitive ROI and long-term success with minimal upkeep costs. Unlike other forms of digital advertisement, SEO works to build your online presence without having to spend money on ads or social media boosts every single time. You'll be able to focus more on creating content that connects with users and provides lasting value –all while continually driving traffic back to your site. This also gives you the chance to monitor your acquisition costs and adjust when necessary through organic keyword searches and effective content strategies.
It’s also important to remember that organic search results are based on relevance and authority rather than budget or bidding power. So when your website appears at the top of the rankings, users will see you as a reliable source of information from the start.With minimal upkeep costs and total transparency into how your marketing dollars are being utilized and optimized, investing in SEO will maximize your marketing potential and reap the ROI rewards for many years to come.
Reason #7: Build Toward Long-Term Success
While most people associate digital marketing strategies with more immediate, short-term gains, SEO is the exception to that perception. A well-rounded SEO strategy – incorporating keyword research to link building, content marketing, on-site SEO, and more – sets your company’s website and online presence up for long-term success and sustainability.
The longer you continue implementing SEO tactics into your overall digital marketing campaign, the more you’ll continuously be rewarded. Your website will climb higher in search engine rankings; Your online reviews will continue to multiply; Your social media presence will continue to evolve – the list goes on and on!SEO provides your business with better long-term ROI, as you can assess the data and reporting analytics yourself and see firsthand how much more business you’re bringing in.
Contact Triton Commerce for Successful SEO Strategies
Interested in learning more about how an SEO strategy can help you grow your business? Contact our team for a personalized marketing strategy! We’ll look at your current digital presence and provide detailed feedback, insight, and tips to help you promote your business more effectively.