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Social Media: Why Knowing Your Audience Matters

Social Media: Why Knowing Your Audience Matters

Through social media, businesses have the opportunity to build relationships with their customers, increase brand awareness, and drive sales. Social media networks can function much like a megaphone for your business, amplifying your voice to reach a broader audience. To achieve true success, though, it’s crucial to make sure that your voice is being broadcast to the people who truly want to listen.
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Stop Focusing On Your Page Rank, Start Focusing On Conversions

Stop Focusing On Your Page Rank, Start Focusing On Conversions

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.
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Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

As a restaurant owner, you devote a great deal of time and attention to the items on your menu. From the ingredients you select to the preparation techniques you use, it’s all about presenting your customers with the perfect dish. However, if you aren’t serving up what your customers are looking for online, you may be missing out on opportunities to grow your business. A comprehensive digital marketing strategy provides you with the opportunity to find new customers online and get them through...
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When Your Reputation Precedes You In Business

When Your Reputation Precedes You In Business

Your business’s reputation speaks volumes to potential customers. That’s great news if your business has a strong reputation, but can be a major problem if your reputation is less-than-stellar. Luckily, negative reviews don’t have to prevent your business from reaching its fullest potential. With the right reputation management strategy under your feet, you can put the bad reviews in the past and move your business forward.
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Email Marketing: How to Avoid the Click and Ditch

Email Marketing: How to Avoid the Click and Ditch

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating directly with a predetermined target audience. Today, email marketing is more powerful than it’s ever been which may seem surprising when you factor in the explosion of new technologies of communication at the finger tips of both consumers and businesses. Still, despite the ever-growing number of options for marketing tools available to businesses, marketers keep coming back to email.
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ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.
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Social Media: So Many Options, So Little Time

Social Media: So Many Options, So Little Time

No matter what products or services you offer, chances are that your ideal customer is active on social media. Through engaging social media content and highly-targeted advertising campaigns, businesses are now able to more easily reach their target audience. While social media offers businesses the opportunity to connect with their customers online, creating and implementing a social media marketing strategy takes time. With so many options to choose from, you may find yourself struggling to de...
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 A Website vs Social Media: Where Should I Spend My Marketing Dollars?

A Website vs Social Media: Where Should I Spend My Marketing Dollars?

As a small business owner, you may often find yourself faced with the challenge of accomplishing as much as possible within a very limited marketing budget. A focused marketing strategy is key in helping your business grow, but how do you know what specific marketing tools will be most effective for you and your business? If given the option of launching an inbound marketing plan versus a social media strategy in 2017, which would work better?
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5 Best Tips for Increasing Your Followers on Facebook

5 Best Tips for Increasing Your Followers on Facebook

First, let’s review why a business may even want followers on Facebook. This seems like a simple question for most to answer: the more followers your business has, the have the larger the “free” audience reached by the information shared on your Facebook page. Followers are free so the more you have, the wider your net of information about your business will be spread. Here are a few steps to follow that will help increase the number of followers your business has on Facebook:
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