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What Facebook’s Recent Changes Mean for Your Business

What Facebook’s Recent Changes Mean for Your Business

Since its creation in 2004, Facebook has developed into the most popular social media platform. As more users joined the platform, more brands and businesses followed suit. However, with so many brands and businesses now using Facebook to reach their customers, users’ News Feeds have become saturated with promotional posts. Facebook’s team is now looking to change that and create a better user experience.
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3 Reasons to Build Out Your Website Pages

3 Reasons to Build Out Your Website Pages

Effective web design is about more than just creating a beautiful website. Your website should also boost your business’s visibility and attract visitors. However, gaining traffic to your website is only half the battle; you want to be able to keep your visitors on your site for as long as possible, but a one-page site can be your shortfall. The following are all reasons a multi-page website can keep your audience engaged and even boost your rankings.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

A beautiful website doesn’t benefit your business if nobody visits it. If you want to get results from your website, you’ll need to find ways to attract visitors who are interested in your products or services.
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5 Things Your Website Needs In Order To Grow Your Business

5 Things Your Website Needs In Order To Grow Your Business

An outdated website doesn’t just look bad; poor design and performance can give website visitors a negative impression of your business. Your website should reflect and promote your business to potential customers and generate measurable results through phone calls, contact forms, and online sales.
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3 Ways Online Reviews Can Affect Your Bottom Line

3 Ways Online Reviews Can Affect Your Bottom Line

Online reviews offer business owners insight into how their customers feel about their business, for better or for worse. However, reviews can have a greater impact on your business than simply providing feedback on the customer experience you are providing.
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Top 4 Tips for Improving Your SEO

Top 4 Tips for Improving Your SEO

If you’ve looked into ways to promote your business online, it’s likely you’ve come across the term “SEO” quite a bit. But what exactly does Search Engine Optimization (SEO) mean, and even more importantly, what does SEO mean for your business?
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Building Personas: How Well Do You Know Your Target Customer?

Building Personas: How Well Do You Know Your Target Customer?

When you’re trying to promote your business and reach new customers, digital marketing offers a wide range of possibilities. Through channels such as social media, search advertising, and blogging, businesses have access to a broader range of prospective customers. The potential to reach a huge audience online can lead to the temptation to try and reach as many people as possible, but when it comes to choosing your audience, bigger isn’t always better.
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6 Things You Need for Your Small Business Startup

6 Things You Need for Your Small Business Startup

Starting your own business is a difficult but rewarding process. A startup can be very fragile, and you may face any number of challenges and obstacles as you build your business. While many of these issues may be completely out of your control, you will always have the ability to control how you react to them. Having started my own small business at age 22, I learned a lot about the dos and don’ts of launching a business.
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Social Media: Why Knowing Your Audience Matters

Social Media: Why Knowing Your Audience Matters

Through social media, businesses have the opportunity to build relationships with their customers, increase brand awareness, and drive sales. Social media networks can function much like a megaphone for your business, amplifying your voice to reach a broader audience. To achieve true success, though, it’s crucial to make sure that your voice is being broadcast to the people who truly want to listen.
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