How Search Engines Examine Links
When search engines crawl your site to determine your ranking, their ultimate goal is to determine just how relevant your content is to their users. It’s in the search engine’s best interest to provide their users with results that are highly-relevant to their search terms. If a website provides relevant, unique content that other sites are willing to link back to, search engines are more likely to see that as a quality, trustworthy site.
Search engines pay close attention to how many other sites link back to yours, but they take note of more than just the quantity of links. The quality of the sites that link to you are of great importance. Rather than focus on collecting as many links as possible, our team works to build quality, relevant links that improve your SEO and drive quality traffic to your site.
Search engines want to see links that provide users with a better experience. Acquiring irrelevant or even spammy links to your site will not only hurt the overall quality of your content, but it will have a negative impact on your SEO.