Have you ever stopped to question why you consider yourself to be a Pepsi person?
Do you find yourself possessing a subconscious loyalty toward Burger King over any other fast food company?
Is the coffee at Starbucks really that amazing, or are there other underlying factors that play into your acute allegiance to purchasing a Cinnamon Dolce Latte every morning?
The concept of brand awareness means more than name recognition and how much you spend on your advertising budget.