How Home Remoders Can Use Social Media to Attract New Leads
If you're one of those people who enjoy spending time on social media sites, that's great as it gives you a background into using these various networking platforms. However, if you don't have any social profiles, that's okay too. We're going to share with you the various methods for utilizing social media platforms for enhancing your business's bottom line.
There are many different social media sites out there, including Facebook, Twitter, YouTube, and Instagram. All of these social media sites allow you to set up profiles for your business and post content on these profiles whenever you would like. This provides a clear stream of real-time communication with your followers.
You can use this connection to create various social media campaigns that will enhance your brand's online presence, generate your business more leads, and grab these leads before your competitors do. The reality is that it's highly likely that your home remodeling competitors are utilizing social media marketing to get more leads to their businesses. These are customers that your business is missing out on.
Optimizing Your Social Profiles
Creating all of your social profiles on the most popular social media sites is a great start. However, these profiles need to be optimized in a fashion that allows them to be searchable by users. Just as your website needs to be optimized for the search engines, so do your social media profiles.
Optimizing these social profiles can lead to many benefits for your home remodeling company, including:
- Bringing in more traffic to your website
- Increasing your social network followers
- Adding to your email subscriber list
- Enhancing your brand's online presence
- Letting your followers share your content
After reading through this list of benefits, it's likely become clear that social media marketing is a marketing strategy that your business simply can't afford to not undertake.
There are a few different ways that you can optimize your social media profiles as a home remodeler. These include:
- Implementing keyword research into your published content
- Adding all of your contact information to your social profiles
- Having your company logo in your profile and banner pictures
- Using CTA buttons throughout your social profiles
- Utilizing same or similar usernames and handles
- Having a traceable hyperlink to your home remodeler website
When you effectively optimize your social profiles with these strategies, you'll enjoy more brand awareness and be able to boost the number of new clients that your business receives on a regular basis.
Generating Click-Worthy Content That is Personalized
One of the biggest fallacies that businesses make when it comes to social media marketing is not generating consistent content. To keep your followers engaged with your business, you need to be outputting click-worthy content on a usual basis. If you don't, it's really not worth even setting up your social profiles for marketing purposes.
There are a few key guidelines that you'll want to keep in mind when creating unique and compelling content for your social media profiles. These include:
- Make it Shareable
Your number one goal when putting out new content should be to make sure that it's shareable. Not many people are going to share pages of written text. Rather, they're going to share click-worthy content that is simple and easy to read. Using infographics is a great way to connect with customers and get them to share your information with others for free.
- Be Consistent
You need to sit down and determine how often you want to publish content for your social profile followers and on what days. Make sure that you can absolutely commit to publishing your chosen amount of content going into the future. As followers start to rely on you publishing regular content, any abrupt stop to your publishing can have a negative effect on your brand awareness with your followers.
- Make it Personal
In this day and age, people want to be treated as unique. Personalizing your social media content is a great way to make your customers feel special. There are many different strategies that you can employ to make your content personal. You can directly tag their review of your company or you can encourage them to comment on your post to be entered into a drawing for a prize.
- Unique Images
You should avoid using stock photos in your social media posts. These photos will likely be used by other home remodeling companies in their posts. When you're caught using a stock image, it reduces the legitimacy of your business. Instead, always opt for using unique images to ensure that your business is the first one putting the image out there.
When you release content, it should be about information relevant to home remodeling. Your followers see you as an expert in this industry. They don't see you as an expert in the cooking industry if you publish your favorite holiday recipes. Stick to your industry.
Targeting Your Select Audience
While having social media profiles can offer you an open line of communication with your followers, it's just a portion of what you can do with these sites. You can easily use their paid social network advertising tool to create specific advertisements for your chosen demographic.
Paid social ad campaigns are becoming the new norm for businesses all across the nation. In fact, it's estimated that U.S. businesses will be spending just under $48 billion on these ads this year. This includes advertising on Pinterest, Instagram, Twitter, Facebook, and LinkedIn.
This easily comes as no surprise to business owners that know social paid ads provide:
- The ability to target specific demographics
- A way to proactively target both returning and new customers
- An increase in your website traffic and conversation rates
- Real-time analytics to measure the success of your advertisements
- A quick boost to your social media presence and the relevant prospects you receive
When you combine the ability to communicate with your followers via releasing unique and engaging content alongside paid advertisements, you can guarantee that your phone will be ringing off the hook with new prospects.
Triton Commerce Can Grow Your Customer Base
You've likely come to realize that marketing on social media sites is a great outlet to bring in more customers for your business. However, the actual thought of setting up all of your social profiles and creating new ads can be overwhelming to say the least.
Let our expert team at Triton Commerce take care of the heavy lifting. We're experienced in social media marketing for home remodeling companies. We have the tools and solutions to bring more customers through your doors on a consistent basis.
If you're interested in learning more about social media marketing, contact us today. We'll provide you with our free Digital Marketing Plan that will explain how we can enhance your brand, boost your conversion rates, and expand your customer base all at the same time.