Do Home Remodeling Companies Need SEO?
Any good home remodeling company owner is going to make sure that they finish what they started. From remodeling a kitchen to adding in a new room to a home, you are not just going to walk away thinking it is good enough as it is when all you have completed is a partial job.
Sounds ridiculous, right?
You know you are the best company around. You also work hard to offer the best quality products on the market. As a business owner, you want to stand out from the others and love knowing that you have done the best job you can for your client.
This is no different when it comes to applying streamlined SEO strategies to your website.
Despite what you may think, Google is a primary source for raising a business’s rankings, and SEO is a primary component of supporting this. And now, with the competition growing, it's going to be an even more vital component to getting you noticed among all the rest of the other home remodeling companies out there.
Here are some benefits of what search engine optimization (SEO) can offer your company:
- Lead generation via organic search
- Boosted website ranking
- Exceptional long term ROI
- Higher lead conversion rates from traffic through SEO
- Increased credibility, online presence, and brand awareness
The truth is that SEO strategies can help your home remodeling website reach that first page in local Google searches anytime someone is looking for “home remodeling companies near me.”
The reality is that when you do not use SEO strategies – and your competitors are – you will be missing out on leads that can convert to sales.
If you still need some convincing, continue reading, and we will look closer at why SEO is so vital for your home remodeling business.
Ranking on the First Page of Google Matters
Suppose you are a home remodeling company based out of Chicago, and you type in “home remodeling companies Chicago” in Google, and your company doesn't come up on the first page. That’s not a good sign.
Statistically speaking, here’s how important it is to be on the first page of Google:
- The average clickthrough rate is over 31% for the top result in an organic search on Google.
- Less than 1% of users go to the second page or beyond.
- There is an increase of over 30% of clickthrough rates by just moving up one spot in organic searches.
The fact is, the majority of visitors and leads are using Google to find the home remodeling services, and most won’t search beyond the first page. If your company isn’t on it, you don’t stand a chance with a large percentage of potential customers in your area!
Getting the Right Leads Means More Conversions
One of the most significant factors in increasing your online presence and making your home remodeling business visible with SEO is the number of quality leads that this can generate for your company.
The people looking for your products are not doing it because they are curious in case they need to do a remodel; They are actively looking because they need your services right now.
This is why it is essential to have a high-ranking website: because you will get more traffic. The more you streamline and optimize your home remodeling website for search engines, the easier it will be for local consumers to find you in their time of need.
And because most purchasing decisions are made from personal research, if your website doesn't come up, they will find someone else to do it.
A Better User Experience Is Convincing
Another element that is a priority is ensuring that any visitor or user has a great experience on your website. This means that you want quality content, an easy navigation system, quick loading times, and an overall enhanced experience.
When your website provides a good user experience, it not only helps people find your home remodeling business more easily in Google, but also draws users in, keeps their attention, and gives them a reason to make a conversion.
The Return on Investment Is Unbeatable
A key element you'll want to consider is understanding the data and real-time analytics that can help you take a greater look at your business. Keeping track of your return on investment (ROI) will help you understand how marketing benefits your business.
With home remodeling businesses coming out of the pandemic, being budget-friendly is more of a priority than before. SEO intends to create a strategy that will help pay off over time; with its capabilities of analytic and tracking, it can help you understand how to improve website traffic and conversion rate.
Credibility Sells
At the end of the day, your biggest concern is your credibility and how you establish trust with your customers. Regardless of how you see it, active customers looking for your kind of services believe higher-ranked websites are more reputable. SEO can make a difference by boosting the legitimacy of your home remodeling website and online presence.
SEO can help build credibility and establish trust from the search engines to the customers, which means more leads for your company.
Digital Marketing Solutions for Small Businesses
SEO has grown far beyond just being a digital marketing strategy. It works to build businesses websites by boosting traffic and generating leads that can convert to sales. If your home remodeling company is not implementing these services, this is just a longer amount of time that your website goes unnoticed by users.
If you need a solution that will get you results through strategically placed SEO tactics, Triton Commerce is here to help. We have the experience and resources to help grow your online presence and get you higher rankings in organic search results.
If you would like a free Digital Marketing Plan so you can see how our strategies can be beneficial to your company, please contact us today!