Does Your Home Remodeling Company Need Social Media?
It's not uncommon to question whether your home remodeling business really needs to have an online presence. The reality is that it certainly does in this day and age! Social media like Facebook, Pinterest, Twitter, LinkedIn, and YouTube have billions of users and are continuing to grow.
It's been shared in a recent survey that 54% of all social media users rely on these sites to research services and products. This means that prospective customers in your area are utilizing social media to determine whether to contact your business or your competitors. If you don't have your information on these social media, it's very likely that your competition is getting all these prospective customers.
You really should consider investing in social media marketing; after all it can significantly help your Home Remodeling company to:
- Engage and grow your online following
- Monitor and control your online reputation
- Bring more traffic to your business's website
- Enhance your brand awareness
- Become more searchable online
These are some absolutely great benefits that you can gain from employing social media as part of your marketing efforts. Continue to read on to learn how to implement this strategy for your remodeling business.
Building Your Brand Awareness
The home remodeling industry is a very competitive one. For this reason, it's particularly crucial that you establish a virtual reputation that depicts your business as experienced, credible, and dependable. But, how do you do that?
Social media platforms are the key to help set your brand apart from the rest. These sites allow you to remain active with your followers and expand your brand awareness through:
- Using reviews, feedback, and direct messaging to actively engage your customers
- Create unique content to share with your followers and their followers
- Letting your business become more searchable and rank higher in organic search results
- Personally connect with individuals by instantly responding to their concerns and questions
When you're able to be active and consistent with your social profiles, you can successfully engage and interest more people in connecting with your brand.
One of the most important aspects of using social media to grow your home remodeling business is that you can instantly target your ideal customers. For example, Facebook provides business pages that allow you to specifically target clients based on their distinct demographics, interests, and locations.
This could allow you to narrow down your target market and easily connect with them via advertisements or sending out content on your social profiles. Your advertising can become more successful by taking a look at the analytics that these social media provide, as they give you great insight into what your consumers expect and need from your company.
Paid Social Media Campaigns
While most people are familiar with sending friend requests and putting out new content on their social profiles, many aren't familiar with the fact that you can pay for advertising on these platforms. You can easily seek out targeted leads for your home remodeling services and make sure that your ads are the first thing that those users see when they sign into their accounts.
Paid advertisements can help your social media profiles in many different ways, including:
- Reconnecting with previous website and social profiles viewers
- Boosting your website’s traffic and conversion rate
- Expanding your information about discounts, promotions, and exclusive deals
- Growing your online presence and followers list
There's simply no denying the fact that it is so much easier to sell your home remodeling services to customers who are actually looking for them. You can use the analytics provided by social media for your social paid ad campaigns. This way, you can make sure that you're catering to the needs of your target market and increasing your conversion rates in the process.
Online Review Opportunities
Another great benefit of social media for your business is that it provides a very easy way to ask customers to review your business after completing a home renovation project. Once the project has wrapped up, you can simply send them a message with an invitation to review your business. This is a non-invasive way to get more online reviews for your business.
It probably comes as no surprise that the more online reviews that you have for your business, the more credible you're going to come across to your clients. People are constantly looking for positive reviews from home remodeling businesses to ensure that they provide quality services before they ever pick up the phone to contact them. You need to make sure that you're always getting more positive reviews on a regular basis to establish more credibility for your company.
Professional Networking Capabilities
An essential component of growing any business is having a professional network out there to support and promote you. Social media can help you to better establish that professional network. For example, LinkedIn can allow other businesses in your area to become your reference. When your home remodeling business is showing that it has many different references from different businesses in your area, it helps to establish your brand as being an active member of the community and as trustworthy.
Oversee Your Online Reputation
While you know for a fact that your business is credible and trustworthy, not everybody out there does. Even worse, having one bad review can deter potential clients from contacting you. It's more important than ever before to be able to oversee your online reputation and respond to it quickly. Social media platforms allows you to do the following:
- Advocate the positive reviews that you receive
- Instantly respond to all types of reviews
- Resolve any problem customer complaints fast
- Employ real-time social listening tools to understand what people are saying about your business
Just because you don't judge other businesses solely based on the reviews that they have online, that doesn't mean that other people follow that same mentality. As a matter of fact, many customers simply rely on online reviews as their main way to determine which home remodeling company to call for their own remodeling needs.
Home Remodeler Social Media Solutions
It's likely become overly clear that having social media marketing is a necessity for your business to continue to grow going into the future. However, if you're not overly familiar with social media, it can be very intimidating to think about how you're going to strategize this marketing opportunity.
Let the experts at Triton Commerce take care of it for you! We specialize in assisting home remodelers with expanding their online presence and getting more leads to come into their business. Let us handle all of your social network management needs while you focus on running your business. Contact us today to get started with your social networking campaigns.