Whether you realize it or not, search engine optimization (SEO) has become a primary resource for getting ahead of the competition, no matter what industry you’re in. If you are still not utilizing this crucial strategy on your website, you are likely missing out on gaining more traffic, growing your ranks to get noticed, and generating more leads that can convert to sales.
More than 50% of Google searches contain the words “near me,” and 97% of users are looking for local businesses. Now, imagine that your competition is doing everything they can to get the upper hand and to be first in line on the Google rankings.
Organic searches make up half of all traffic online, so if your business does not appear when someone types in “Chicago home remodeler,” but several of your competitors do, how can you compete?
Simply put: If your website doesn’t rank in Google's search results, you’re going to miss out on business, even if you have the best services in town and are known to the world.
The great thing is that it does not take award-winning writing to incorporate successful SEO. If you are a home remodeling company that wants to move ahead of the competitors, here are four tips that can help you outrank the others!
It is a simple fact that when someone needs home remodeling, they will use words like “home remodeling near me” in the search bar. Ensuring that you are applying local search optimization will help you capitalize, which means you will get noticed by customers who need your services right now.
Here are some ways you can optimize the local search for your home remodeling company:
- Activate and set up your Google My Business listing
- Ensure you have targeted keywords that are applied to your meta descriptions, content, headers, and title tags
- Update your website with accurate business information
- Have a landing page and location for the website
- Produce blogs and social media that have localized and original content
You also want to streamline the site, look for the most popular or relevant SEO terms, and then apply them to your website to boost your online presence.
Understanding how keywords work and how to implement them is a strategy that will make all the difference in the process. The more you choose relevant and applicable terms to your home remodeling business and apply them to your content, the more often your website will show up in search results.
You may also use this as an opportunity to target audiences that you want to connect with and show them why your services outrank your competitors.
There are three kinds of keywords to target for home remodeling: generalized, specific, and structured.
These are words that almost everyone will use when they're looking for home remodeling companies.
- Examples: “home remodeling services,” “Chicago home remodelers,” “home remodeling services near me”
This is a way to get more detailed and target specialized services people need.
- Examples: “Chicago interior home remodeling,” “kitchen remodeling near me”
This area falls between specific and generalized, focusing on the types of home remodeling services you have.
- Examples: “Emergency kitchen repair,” “Home remodeling emergency services”
Another SEO strategy that will help you rank higher is link building, because Google evaluates your rankability based on the quantity and quality of links on your home remodeling website. Links contribute to generating leads, boosting traffic, and growing your presence online.
An efficient strategy to incorporate link building can help your business build positive relationships with other sites, blogs, or companies that can make your brand and get you referrals. One excellent way to build links is to cite reputable external sources like blog posts, study guides, and infographics.
Another consideration is to make sure that your website has inbound links that go back to your related services and contact information. You will also want to inspect your website to ensure no broken links come up with 404 error messages or do not work.
Create a Mobile-Friendly Experience
Because more people use handheld devices for their research and finalization in transactions with companies, you need to ensure your website has enhanced mobile performance.
Mobile devices account for 60% of searches, and it is estimated that nearly half of the users will go to a competitor's website if they experience frustration from slow loading or an outdated page.
The fact is that the more efficiently your website runs on mobile devices, the better it will perform in search results. One of the most significant factors determining how mobile-friendly a website is is the loading time. There are ways to reduce longer load times, such as compressing content and images, utilizing accelerated mobile pages for your HTML framework, and leveraging your browser caching.
The faster your website will load for a mobile user and the better formatted will put you a step ahead of your competitors. This means you will have happier leads that can convert to sales.
Work With Seasoned Experts
Implementing these basic strategies is a step toward streamlining your website, so it becomes a user-friendly experience that will help you grow in the Google rankings.
When it is all said and done, your primary concern is simply home remodeling. The details of SEO and website optimization can change the game for your business. Implementing these strategies and working with a professional company like Triton Commerce can build your rankings and get you more leads.
If you would like to know more about how our strategies can help your home remodeling website outrank your competitors, contact us today, and we will get you a free digital marketing blueprint to offer you the best solutions for your company.