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Why Your Sales Team Needs an Inbound Marketing Strategy

Why Your Sales Team Needs an Inbound Marketing Strategy

In today’s technology-driven, abundant society, customers–not brands–run things. No matter what product or service a person is searching for, there are countless brands competing to earn their business, each trying to entice the buyer with a better deal, higher quality product, or enhanced experience. In response, customers are expecting more and more from brands. They want better quality, a fair price, environmentally friendly options, and personalized customer service, just to name a few de...
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Get To Know Tiffany

Get To Know Tiffany

At Triton Commerce, our account managers work closely with dozens of business owners in a variety of industries, from home services to health and wellness. At its core, the position is designed to serve as a key point of contact for our clients; our account managers are the people our clients communicate with about anything and everything.
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Dos and Don’ts for Managing Your Online Reviews

Dos and Don’ts for Managing Your Online Reviews

Even if you haven’t been managing your online reviews whatsoever, it’s possible your company is already listed and receiving reviews on channels like Google, Yelp, Facebook, and Foursquare. That’s because most review sites use public information for publishing business. When someone checks into a place that doesn't have a profile, an unmanaged profile is created to represent the location.
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3 Video Marketing Trends to Watch in 2020

3 Video Marketing Trends to Watch in 2020

Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities. Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.
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New Trends in Digital Marketing in 2020

New Trends in Digital Marketing in 2020

The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.
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Get To Know Ryan

Get To Know Ryan

If people are visiting your website but not performing the actions you want them to take, from buying your products to contacting you for a quote, it’s possible your website isn’t delivering on user experience. A deep understanding of your customers—what they need, what they value, their abilities, and their limitations—must be front-of-mind when developing your website. Otherwise, the user experience will fall short, along with your conversions. When you create a quality experience for your...
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5 Web Design Trends for Small Businesses in 2020

5 Web Design Trends for Small Businesses in 2020

It’s hard to believe it’s almost 2020! For web designers, a new year means reinventing previous styles and experimenting with exciting new trends and technological advancements. With that said, there are some web design styles that have remained popular for years and don’t show signs of going anywhere, such as minimalism, live chat, and video content.
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Why Quality Over Quantity Matters in Social Followers

Why Quality Over Quantity Matters in Social Followers

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).
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Using Google Local Services Ads for Your Small Business

Using Google Local Services Ads for Your Small Business

If you’re looking for a new couch for your living room, you likely have time to search Google and browse furniture stores around the Twin Cities, or even order a couch from somewhere across the country. But if your toilet is overflowing and you need a plumber ASAP, you probably want to find a trusted solution in your own neighborhood—and quickly. Fortunately, you can still turn to Google for fast answers thanks to Local Services ads.
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Get To Know Trevor

Get To Know Trevor

Digital marketing skills are in serious demand in today’s technology-driven world. As companies all over the world are putting more of a focus on digital marketing tactics like search engine optimization, email marketing, and PPC advertising, there’s an increasing need for qualified professionals who can educate clients on digital marketing strategies that align with their business goals.
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5 Tips for Using SEO to Boost Your Business

5 Tips for Using SEO to Boost Your Business

Many business owners have heard of search engine optimization (SEO) and know it can offer a variety of benefits. Some have even tried their hand on their own websites. However, there are a lot of misconceptions about SEO, especially as ranking factors have evolved over time and continue to change somewhat each year. Today, pulling off a successful SEO strategy involves much more than incorporating plenty of keywords in your website content.
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How to Use Video to Enhance Customer Service

How to Use Video to Enhance Customer Service

Professional videos are a great way to tell your company’s story, build trust with potential customers, and showcase your products or services. In fact, video marketing has become one of the top digital marketing strategies for promoting businesses and increasing sales. But what you may not realize is that video can also be used to boost your customer service efforts. Today, we’ll take a look at how video can solve and prevent problems with customer satisfaction and enhance your overall custom...
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