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How To Collect More Customer Reviews (And Use Them To Your Advantage)

How To Collect More Customer Reviews (And Use Them To Your Advantage)

Chances are, your customers spend quite a bit of time doing research before they make a purchase decision. There are a lot of different factors that might influence their decisions, and online reviews are often cited as a major influence for consumers. In fact, according to BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation.
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4 Ways Your Website is Actually Driving Customers Away

4 Ways Your Website is Actually Driving Customers Away

When you’re building an online presence for your business, your website serves as the core of your digital strategy. An effective, professional website can help you establish credibility, connect with potential customers, and generate more sales and leads.
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What is Retargeting and How Effective is It?

What is Retargeting and How Effective is It?

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.
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Building a Successful eCommerce Website for Your Business

Building a Successful eCommerce Website for Your Business

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.
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How Long Will It Take for Your SEO Strategy to Start Working?

How Long Will It Take for Your SEO Strategy to Start Working?

Perhaps you’ve launched a brand new website for your business, or are looking at revamping your current site. Either way, you’ve probably looked into developing a search engine optimization (SEO) strategy for your website. Through search engine optimization, you can improve your website’s visibility in search results when people are looking for products and services like yours online.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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How the Rise of Voice Search May Be Impacting Your Business

How the Rise of Voice Search May Be Impacting Your Business

The way people search for information online continuously evolves as technology evolves. As a result, the rise of voice search has become a pivotal milestone in this evolution. While some users may still type their search query into their favorite web browser, you may have many potential customers who are now searching for information by speaking to their smartphone, Google Home, or other device.
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Website Performance: 4 Key Details to Focus on Each Month

Website Performance: 4 Key Details to Focus on Each Month

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.
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5 Tips for Improving Your Website’s Visibility on Google

5 Tips for Improving Your Website’s Visibility on Google

If you want to get results from your website, you need to make sure it’s easy for potential customers to find you online. Through a process called search engine optimization, or SEO, you can improve your rankings in key search results and give yourself a competitive edge.
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