The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.

If people are visiting your website but not performing the actions you want them to take, from buying your products to contacting you for a quote, it’s possible your website isn’t delivering on user experience. A deep understanding of your customers—what they need, what they value, their abilities, and their limitations—must be front-of-mind when developing your website. Otherwise, the user experience will fall short, along with your conversions. When you create a quality experience for your...

It’s hard to believe it’s almost 2020! For web designers, a new year means reinventing previous styles and experimenting with exciting new trends and technological advancements. With that said, there are some web design styles that have remained popular for years and don’t show signs of going anywhere, such as minimalism, live chat, and video content.

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).

If you’re looking for a new couch for your living room, you likely have time to search Google and browse furniture stores around the Twin Cities, or even order a couch from somewhere across the country. But if your toilet is overflowing and you need a plumber ASAP, you probably want to find a trusted solution in your own neighborhood—and quickly. Fortunately, you can still turn to Google for fast answers thanks to Local Services ads.

Digital marketing skills are in serious demand in today’s technology-driven world. As companies all over the world are putting more of a focus on digital marketing tactics like search engine optimization, email marketing, and PPC advertising, there’s an increasing need for qualified professionals who can educate clients on digital marketing strategies that align with their business goals.

Many business owners have heard of search engine optimization (SEO) and know it can offer a variety of benefits. Some have even tried their hand on their own websites. However, there are a lot of misconceptions about SEO, especially as ranking factors have evolved over time and continue to change somewhat each year. Today, pulling off a successful SEO strategy involves much more than incorporating plenty of keywords in your website content.

Professional videos are a great way to tell your company’s story, build trust with potential customers, and showcase your products or services. In fact, video marketing has become one of the top digital marketing strategies for promoting businesses and increasing sales. But what you may not realize is that video can also be used to boost your customer service efforts. Today, we’ll take a look at how video can solve and prevent problems with customer satisfaction and enhance your overall custom...

When a customer has a question about your company, they can likely choose from several channels to reach out or get the information they’re seeking, including phone, email, social media, searching your website, or visiting your brick and mortar location. However, in our fast-paced, technology-driven world, many consumers don’t have the time or patience to wait around for a response, especially if they’re coming to you with a complaint or timely concern. No one enjoys waiting on hold for 15 mi...

Any company is only as good as its people. At Triton, we’re lucky to have team members who have mastered their trades—from content writing to web development—and a leadership team that strives to build an environment where employees feel empowered and supported. Collaboration is key to our success; we each bring our unique knowledge and experience to the table to provide well-rounded services to our clients in a variety of industries.

Content marketing is currently one of the hottest terms in the digital landscape and one of the most powerful ways for a business to connect with its target audience. Still, many business owners don’t understand exactly what content marketing is or how to do it well, which means they could be falling behind their competitors. On top of that, there’s a lot of confusion between content marketing and copywriting—two terms that are related but not interchangeable. People assume they’re the same ...

Landing pages offer many advantages to small businesses, but their main objective is to convert visitors into leads or sales. Whether you are selling products from your website, want customers to make an appointment or consultation, or are trying to drive people to your brick and mortar location for a sale, a landing page can help you entice customers to perform a specific action.