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Paid advertising is perhaps one of the best ways to enhance your digital marketing strategy. Online ads can help your brand build awareness, convert potential customers who are ready to buy, and reconnect with website visitors who have shown interest in your business in the past, among other benefits.

And just like that, 2021 is around the corner. What better way to start the new year than with a freshly updated web design? As a business owner, your website is your most important marketing tool, and you should never stop making adjustments to improve it.

Searching the web via smart speakers like Amazon Alexa or Google Home has become increasingly popular. Is your website optimized for voice search? Get tips from our digital marketing experts on how to get your business set up for voice search, just in time for the new year.

What works better for attracting customers to your business – organic marketing or paid advertising? Our digital marketing experts share insight into organic vs paid leads for small businesses.

At Triton Commerce, prioritizing our customers’ needs and goals is what drives our team. We work closely with dozens of business owners in a variety of industries, from home services to health and wellness. Each industry and business comes with a unique customer base, and it’s our job to understand specific audiences and how to market to them effectively online.

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Those ads must cost a pretty penny.

In today’s digital world – especially over the course of 2020 – most of us are interacting with other people in person less and less often. Consumers were already doing much of their shopping online pre-pandemic, and while we’ve been in lockdown, the e-commerce world has grown exponentially. Why go to a physical store when you can order nearly anything you want online and have it delivered? We are truly blessed to have so much at our fingertips at a time when it can be unsafe to leave the house!

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. For businesses utilizing digital marketing, it’s been difficult to make reliable predictions about things like advertising costs or whether the current e-commerce boom will last.

A captivating video is arguably the most effective way to tell a story or convey a message. With video, you can expand beyond the written word and immerse the audience in your narrative through colors, shapes, facial expressions, sound, timing, special effects, and more.

Whether you’re the head of a family business that’s endured for decades or an entrepreneur who recently launched a startup, there’s always more to learn about running a successful business. Knowledge is power!

Running a business means constantly acquiring new data. Every time someone on your team interacts with a potential or existing customer, your company receives new information that can be used to provide better customer service, increase sales and customer retention, and even improve your business.

Business owners are used to compromising and problem solving on the reg, but we can probably all agree that COVID-19 has presented unprecedented challenges. Over the last 7-8 months, businesses all over the country and across nearly every industry have been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online.