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Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.

As the co-founder of Triton Commerce and Chief Design Officer, Nick Kelly is undoubtedly a big influence at our small-but-mighty digital marketing and web design agency. Yet, most of our team jokes that they don’t know what Nick does all day, because most of his work these days happens behind the scenes. We finally pinned down Triton’s man of mystery and got him to explain what he’s been up to.

Whether you’ve been managing a social media page for years or just recently created an account, attracting new followers is likely one of your goals. Today, we’re going to share some insight on how to do just that, but first, it’s important we clarify something:

For many business owners, the focus for 2021 is on bringing in more high-quality traffic to the company website. We all want more leads, and by now most of us have realized that old school marketing tactics like cold calling and networking aren’t enough (or sometimes even possible anymore, as long as the pandemic is still a part of our lives and businesses).

A great content marketing strategy can help your business reach new customers, build trust and credibility with your target audience, and increase brand recognition, among other benefits. Video should definitely be a part of your strategy – it’s the most popular type of content there is. But don’t discount the power of the written word! Blogs are one of the most effective forms of content marketing.

Paid advertising is perhaps one of the best ways to enhance your digital marketing strategy. Online ads can help your brand build awareness, convert potential customers who are ready to buy, and reconnect with website visitors who have shown interest in your business in the past, among other benefits.

And just like that, 2021 is around the corner. What better way to start the new year than with a freshly updated web design? As a business owner, your website is your most important marketing tool, and you should never stop making adjustments to improve it.

Searching the web via smart speakers like Amazon Alexa or Google Home has become increasingly popular. Is your website optimized for voice search? Get tips from our digital marketing experts on how to get your business set up for voice search, just in time for the new year.

What works better for attracting customers to your business – organic marketing or paid advertising? Our digital marketing experts share insight into organic vs paid leads for small businesses.

At Triton Commerce, prioritizing our customers’ needs and goals is what drives our team. We work closely with dozens of business owners in a variety of industries, from home services to health and wellness. Each industry and business comes with a unique customer base, and it’s our job to understand specific audiences and how to market to them effectively online.

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Those ads must cost a pretty penny.

In today’s digital world – especially over the course of 2020 – most of us are interacting with other people in person less and less often. Consumers were already doing much of their shopping online pre-pandemic, and while we’ve been in lockdown, the e-commerce world has grown exponentially. Why go to a physical store when you can order nearly anything you want online and have it delivered? We are truly blessed to have so much at our fingertips at a time when it can be unsafe to leave the house!