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How General Contractors Can Improve PPC Campaigns

How General Contractors Can Improve PPC Campaigns

For most people in need of specific home services, time is of the essence when it comes to hiring a local general contractor. The urgency of upgrading your home, let alone enlisting any services in general, is a contributing factor to why 75% of consumers don’t even read past the first page of any given Google search results. 
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How to Create a Digital Marketing Plan

How to Create a Digital Marketing Plan

All of these phrases and millions of others like them are typed into search engines on a daily basis! Long gone are the days of the phone books, the billboards, the newspaper ads; replaced with the immediate convenience, accuracy, and accessibility of the almighty Google search. 
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Social Media for Contractors: Best Tips & Tricks

Social Media for Contractors: Best Tips & Tricks

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors? 
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5 HVAC Digital Marketing Strategies to Implement in 2022

5 HVAC Digital Marketing Strategies to Implement in 2022

When you’re trying to reach the eyes of the 4.5 billion active social media users worldwide to rise the ranks of relevant, local HVAC-related Google searches, don’t fail to take advantage of all the benefits digital marketing has to offer! Opting out means you’re increasing your risk of losing out on substantial business.
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How to Incorporate Branding in Your Video Marketing

How to Incorporate Branding in Your Video Marketing

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for a seamless, successful integration of branding into any video mark...
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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5 Website Tips to Convert More Leads

5 Website Tips to Convert More Leads

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.
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