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How to Incorporate Branding in Your Video Marketing

How to Incorporate Branding in Your Video Marketing

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for a seamless, successful integration of branding into any video mark...
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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5 Website Tips to Convert More Leads

5 Website Tips to Convert More Leads

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.
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How To Successfully Advertise On Social Media With A Small Budget

How To Successfully Advertise On Social Media With A Small Budget

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with. Plus, you don’t have the marketing budget of a corporate tycoon like Amazon or Coca-Cola to relish the power of so...
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5 Advantages of Digital Marketing Over Traditional Marketing

5 Advantages of Digital Marketing Over Traditional Marketing

The marketing world has come a long way since the days of Mad Men indulging in pre-noon libations, smoking like chimneys while drafting up Coca-Cola billboard ideas and children’s candy radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.
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Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Every restaurant owner will tell you there are always a thousand or more things they need to focus on to maintain a successful business. Whether it’s preparing the freshest ingredients for tonight’s entree special or training the staff to provide the most excellent dining experience they can offer, it’s easy to see how something like digital marketing can be the last thing on a restaurant owner’s mind.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with strategic digital marketing campaigns comes in handy.
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