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How to Advertise on Google to Boost Your Small Business

How to Advertise on Google to Boost Your Small Business

Google Ads can help you reach the right customers at the right time, but if you don’t know what you’re doing, you could spend thousands of dollars and get next to nothing in return. If you’re a beginner in the search advertising world and want to learn how to advertise on Google to boost your business, this blog is for you.
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Best Practices For Using Facebook To Grow Your Business

Best Practices For Using Facebook To Grow Your Business

Social media platforms like Facebook provide businesses with unique opportunities to connect with current and potential customers in a more engaging way, but implementing a social media marketing strategy can prove somewhat challenging for small businesses. Finding the time and resources to plan out and create content, manage pages, and analyze performance isn’t always easy, especially if you’re working with a small staff or a limited budget.
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Why Your Business Needs A Video Marketing Strategy

Why Your Business Needs A Video Marketing Strategy

Are you getting the most from your digital marketing presence? If you’re not sharing video content, you’re missing out on some major opportunities. Video content makes it possible for businesses to connect with current and potential customers in unique ways, and drive more meaningful engagement.
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Best Practices for Using Instagram To Grow Your Business

Best Practices for Using Instagram To Grow Your Business

The highly visual nature of Instagram makes it an excellent platform for showcasing products, building brand awareness, and creating a stronger connection with your target audience. If you’re looking for a more engaging way to connect with your customers online, Instagram may be the perfect platform for you.
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How To Generate & Qualify Leads Through Your Website

How To Generate & Qualify Leads Through Your Website

If you’re struggling to generate leads through your website, you’re not alone. According to one HubSpot survey, 61% of marketers say generating traffic and leads is their top challenge. So, how do you overcome some of the most common obstacles to lead generation and start driving impactful results from your website?
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Understanding the Basics of Retargeting Ads

Understanding the Basics of Retargeting Ads

It can take a lot of work to drive steady, high-quality traffic to your business’s website. Between search engine optimization, social media marketing, digital advertising, and more, you may be investing a great deal of effort and budget promoting your business online. With so much of your marketing efforts devoted to getting the right traffic to your website, it can feel like a major defeat when much of that hard-earned traffic leaves your site without taking action.
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Get To Know Reid

Get To Know Reid

Have you ever wondered what it would be like to have a professional videographer on your marketing team? Our Digital Media Specialist, Reid, works closely with our clients to plan, capture, and edit content that tells their unique stories on various digital platforms. With a strong background in creative writing, Reid works to develop engaging, start-to-finish concepts for all of his photography and videography projects.
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Video Marketing Options You Should Explore This Year

Video Marketing Options You Should Explore This Year

Video content marketing can be a powerful complement to your existing marketing strategy, helping you draw in new customers or reconnect with previous customers. As the popularity of video content continues to soar, video has become increasingly accessible to businesses of all sizes. Large corporations or small, family-owned business can now leverage the power of video marketing and enjoy the benefits.
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 4 Popular Digital Advertising Strategies That Drive Success

4 Popular Digital Advertising Strategies That Drive Success

If you’re ready to ramp up your digital advertising strategy this year, it's time to revisit your options. Whether you’ve advertised in the past and want to build on your success, need to adjust your strategy for better results, or are starting from scratch, we recommend reviewing your goals and then choosing a platform and strategy based on those goals.
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Have Your Best Year In Business By Using These Digital Marketing Practices

Have Your Best Year In Business By Using These Digital Marketing Practices

Chances are, your business goals this year center around increasing sales and generating more revenue. In order to accomplish these objectives, you’ll need to be able to reach more potential customers efficiently and cost-effectively. Through digital marketing, businesses of all sizes have the ability to reach their target audience, often at just the right moment when they are ready to make a purchase decision.
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