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Understanding the Basics of Retargeting Ads

Understanding the Basics of Retargeting Ads

It can take a lot of work to drive steady, high-quality traffic to your business’s website. Between search engine optimization, social media marketing, digital advertising, and more, you may be investing a great deal of effort and budget promoting your business online. With so much of your marketing efforts devoted to getting the right traffic to your website, it can feel like a major defeat when much of that hard-earned traffic leaves your site without taking action.
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Get To Know Reid

Get To Know Reid

Have you ever wondered what it would be like to have a professional videographer on your marketing team? Our Digital Media Specialist, Reid, works closely with our clients to plan, capture, and edit content that tells their unique stories on various digital platforms. With a strong background in creative writing, Reid works to develop engaging, start-to-finish concepts for all of his photography and videography projects.
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Video Marketing Options You Should Explore This Year

Video Marketing Options You Should Explore This Year

Video content marketing can be a powerful complement to your existing marketing strategy, helping you draw in new customers or reconnect with previous customers. As the popularity of video content continues to soar, video has become increasingly accessible to businesses of all sizes. Large corporations or small, family-owned business can now leverage the power of video marketing and enjoy the benefits.
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 4 Popular Digital Advertising Strategies That Drive Success

4 Popular Digital Advertising Strategies That Drive Success

If you’re ready to ramp up your digital advertising strategy this year, it's time to revisit your options. Whether you’ve advertised in the past and want to build on your success, need to adjust your strategy for better results, or are starting from scratch, we recommend reviewing your goals and then choosing a platform and strategy based on those goals.
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Have Your Best Year In Business By Using These Digital Marketing Practices

Have Your Best Year In Business By Using These Digital Marketing Practices

Chances are, your business goals this year center around increasing sales and generating more revenue. In order to accomplish these objectives, you’ll need to be able to reach more potential customers efficiently and cost-effectively. Through digital marketing, businesses of all sizes have the ability to reach their target audience, often at just the right moment when they are ready to make a purchase decision.
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Why Your Small Business Needs Digital Marketing

Why Your Small Business Needs Digital Marketing

Owning and operating a small business comes with some big challenges. Managing the day-to-day operations of your business can be incredibly time-consuming, leaving small business owners with little to no time to focus on their marketing.
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What is Retargeting and How Effective is It?

What is Retargeting and How Effective is It?

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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