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Stop Focusing On Your Page Rank, Start Focusing On Conversions

Stop Focusing On Your Page Rank, Start Focusing On Conversions

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.
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Sorry To Say, But Your Website Sucks  . . . Here's Why!

Sorry To Say, But Your Website Sucks . . . Here's Why!

I am sure this is not really what you want to hear from anyone, however, honesty is the best policy. Maybe brutal honesty is necessary sometimes. Once your company has a website, you might think you’re all done and don’t have anything else you need to do. Right? WRONG ANSWER!
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New Year, New Brand

New Year, New Brand

As the new year swings into full gear, the opportunity for a new introduction of sorts might be what your existing business is in dire need of. Rebranding at the opportune time has the possibility to breathe new life into your brand -- and your bottom line. Here are the top five reasons for a new brand in the new year:
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You Don't Want Stock Photography

You Don't Want Stock Photography

You can tell right away if a website uses stock photography. I mean, how often do you go to an auto body shop where everyone is beautiful, spotless, and flashing a warm smile full of perfect teeth? And if you see that photo on an a mechanic's website, what information does it provide you about the business?
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Your Website Is The Ultimate Representation Of Your Company And Its Products

Your Website Is The Ultimate Representation Of Your Company And Its Products

Your website is the ultimate representation of your company and its products. You want your site to look great, to showcase your wares, and to entice the public at large to dig deeper. Good design helps. So does a strong call to action. Even proper grammar is important on your website. After all, you want to show that you know you're shit. Wait! Or show that you know your shit?
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How Strong Is Your Brand?

How Strong Is Your Brand?

Like a good whiskey, a strong brand packs a punch. It can tell you who the company is, what their core values are, how they “sell” their products, and what those products even are. A brand is also similar to a whiskey in that once you start watering it down with a “mix” of messaging, the punch softens and the impact is diluted.
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5 Things Your Web Marketing Firm Won’t Tell You!

5 Things Your Web Marketing Firm Won’t Tell You!

It is always a learning experience when I meet someone and they ask me what my company does. This always goes into a discussion on what their current web company told them they would help them do. I have compiled a list of the 5 most common misconceptions or misinformation that I come upon during these conversations:
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How Well does your Web Designer Know your Business?

Most business owners we meet end up wearing many hats each day. One of the business owners we work with calls himself the “chief cook and bottle washer” for example. Obviously that’s not what he does but it’s a good metaphor for your average business owner.
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When Is The Right Time to Redesign Your Website

When Is The Right Time to Redesign Your Website

If we’ve said it once, we’ve said it a thousand times to our current and potential clients included . . . the first time you even find yourself thinking it might be time to redesign your website, it is definitely time to redesign your website.
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Does Your Website Produce Results?

Does Your Website Produce Results?

As a business owner, you want to showcase your products and services in a way that makes them stand out from the competition. In times past, this meant finding a great location that allowed window shoppers to continuously see what you had to offer. Today, instead of walking down the street “window shop,” consumers see your products and find out about your services online. Your company's website, then, is the basis for all of your sales and marketing efforts. If you're not getting the “...
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