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Building a Successful eCommerce Website for Your Business

Building a Successful eCommerce Website for Your Business

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.
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Website Performance: 4 Key Details to Focus on Each Month

Website Performance: 4 Key Details to Focus on Each Month

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.
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5 Tips for Improving Your Website’s Visibility on Google

5 Tips for Improving Your Website’s Visibility on Google

If you want to get results from your website, you need to make sure it’s easy for potential customers to find you online. Through a process called search engine optimization, or SEO, you can improve your rankings in key search results and give yourself a competitive edge.
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4 Reasons Why You Need to Be Using Video Ads for Your Small Business

4 Reasons Why You Need to Be Using Video Ads for Your Small Business

Have you considered using video for your small business’s marketing? Video is a creative and highly-effective way for businesses of all sizes to connect with their customers online. If you’re trying to decide if video advertising is the right fit for your business, here are a few benefits to keep in mind:
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5 Ways User Experience Improves Your Conversion Rate

5 Ways User Experience Improves Your Conversion Rate

Your website’s user experience can have a major impact on your conversion rates. When you create a quality experience for your website visitors, your efforts are often rewarded with a higher conversion rate. While there are many different factors and features that will shape the user experience, here are a few general guidelines to keep in mind:
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Why Your Small Business Needs Content Marketing

Why Your Small Business Needs Content Marketing

Even with a small budget, you can make a big impact through content marketing. Content marketing makes it possible for you to reach new customers, build trust and credibility for your business, and increase brand recognition.
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3 Reasons to Build Out Your Website Pages

3 Reasons to Build Out Your Website Pages

Effective web design is about more than just creating a beautiful website. Your website should also boost your business’s visibility and attract visitors. However, gaining traffic to your website is only half the battle; you want to be able to keep your visitors on your site for as long as possible, but a one-page site can be your shortfall. The following are all reasons a multi-page website can keep your audience engaged and even boost your rankings.
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5 Things Your Website Needs In Order To Grow Your Business

5 Things Your Website Needs In Order To Grow Your Business

An outdated website doesn’t just look bad; poor design and performance can give website visitors a negative impression of your business. Your website should reflect and promote your business to potential customers and generate measurable results through phone calls, contact forms, and online sales.
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3 Ways To Increase Your Website Conversions

3 Ways To Increase Your Website Conversions

Do you ever wonder why you get traffic to your website but no one calls or contacts you? Getting a lot of traffic to your site is good, but getting that traffic to convert is even better. Once a potential customer arrives on your site, you want them to take action, right? Learn how to make calls-to-action work for your business.
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Building Personas: How Well Do You Know Your Target Customer?

Building Personas: How Well Do You Know Your Target Customer?

When you’re trying to promote your business and reach new customers, digital marketing offers a wide range of possibilities. Through channels such as social media, search advertising, and blogging, businesses have access to a broader range of prospective customers. The potential to reach a huge audience online can lead to the temptation to try and reach as many people as possible, but when it comes to choosing your audience, bigger isn’t always better.
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6 Things You Need for Your Small Business Startup

6 Things You Need for Your Small Business Startup

Starting your own business is a difficult but rewarding process. A startup can be very fragile, and you may face any number of challenges and obstacles as you build your business. While many of these issues may be completely out of your control, you will always have the ability to control how you react to them. Having started my own small business at age 22, I learned a lot about the dos and don’ts of launching a business.
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