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QUICK! What was the last thing you Googled? Cookie recipes? Movie releases? What was the name of that guy who sang about having a “Bad Day” fifteen years ago?? 

UpCity, an online marketplace that connects businesses with trustworthy B2B service providers, corresponded directly with the social media marketing experts themselves on their social media messaging, strategy, and communication tips for strengthening brand awareness.

When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to? 

When you’re trying to reach the eyes of the 4.5 billion active social media users worldwide to rise the ranks of relevant, local HVAC-related Google searches, don’t fail to take advantage of all the benefits digital marketing has to offer! Opting out means you’re increasing your risk of losing out on substantial business.

Building your company’s brand requires a bit more than spending money on a few billboards. To perfect your digital marketing campaign, here’s how your business can build a successful brand awareness strategy.

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024. Every year, more and more money is being spent by consumers to remodel their houses, which means the need for local home improvement businesses to distinguish themselves from the rest of the pack is, to s...

Does it seem like your business has bad luck online? You put up a beautiful website and post regularly on social media, but you feel ignored and start second-guessing your investment. You think maybe all the luck is saved for your competitors, who always seem to get noticed.

Beginning in May 2021, Google’s algorithm will change to highlight search results that provide a good page experience. Google says their new page experience signals will “measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.

As the co-founder of Triton Commerce and Chief Design Officer, Nick Kelly is undoubtedly a big influence at our small-but-mighty digital marketing and web design agency. Yet, most of our team jokes that they don’t know what Nick does all day, because most of his work these days happens behind the scenes. We finally pinned down Triton’s man of mystery and got him to explain what he’s been up to.

And just like that, 2021 is around the corner. What better way to start the new year than with a freshly updated web design? As a business owner, your website is your most important marketing tool, and you should never stop making adjustments to improve it.