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Running a business means constantly acquiring new data. Every time someone on your team interacts with a potential or existing customer, your company receives new information that can be used to provide better customer service, increase sales and customer retention, and even improve your business.

As a small business owner or manager, you know every interaction with every client matters. Any time someone on your team talks to a potential lead or long-term customer, your company receives valuable new information, such as purchase history, preferences, and other key details that can increase sales, improve customer service and retention, and even boost employee productivity. Are you tracking and leveraging this data?

Managing customer data is a major challenge for companies large and small. Tracking interactions with each client and keeping key details up to date can be complicated and time-consuming, especially if multiple people on your team are interacting with each customer. Every time someone on your team talks to a new potential customer on the phone or goes out to meet an existing client, they receive new information that could be potentially valuable.

Managing your business’s digital presence can seem overwhelming, but it doesn’t have to be. If you’re struggling to juggle your various digital marketing efforts and make the best use of your customer data, it may be time to implement a marketing automation strategy. Using a marketing automation platform, you can provide customers with a better experience while also simplifying your marketing efforts.

If you want to grow your business, you need to consider using a Customer Relationship Management system (CRM). Learn how a CRM can help your business stay connected with prospects and efficiently grow.

As technology continues to develop, customer service becomes a concept that needs some immediate change in what we have understood customer service to be and what it really is seen as today. How do you create exemplary customer service for your customers when a significant amount of their time with your company is via electronic communication and interactions? Today, customer service is not primarily through the phone, but it is through email, web, and numerous social media programs that have de...

CRM Systems make your sales process and customer relationship building experience more consistent and easier, while using current technologies that are available? How are you cultivating your leads and managing your clients?