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How to Incorporate Branding in Your Video Marketing

How to Incorporate Branding in Your Video Marketing

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for a seamless, successful integration of branding into any video mark...
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Let’s “Taco” ‘Bout Digital Marketing

Let’s “Taco” ‘Bout Digital Marketing

Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.
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How to Make a Big Impact With a Small PPC Budget

How to Make a Big Impact With a Small PPC Budget

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Those ads must cost a pretty penny.
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Get To Know Matt Eckholm

Get To Know Matt Eckholm

A captivating video is arguably the most effective way to tell a story or convey a message. With video, you can expand beyond the written word and immerse the audience in your narrative through colors, shapes, facial expressions, sound, timing, special effects, and more.
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Get To Know Chase

Get To Know Chase

Paid digital advertising is a highly-effective way to enhance your digital marketing strategy. Pay-per-click (PPC) and keyword ads can help your business reach its target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors.
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3 Video Marketing Trends to Watch in 2020

3 Video Marketing Trends to Watch in 2020

Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities. Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.
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New Trends in Digital Marketing in 2020

New Trends in Digital Marketing in 2020

The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.
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How to Use Video to Enhance Customer Service

How to Use Video to Enhance Customer Service

Professional videos are a great way to tell your company’s story, build trust with potential customers, and showcase your products or services. In fact, video marketing has become one of the top digital marketing strategies for promoting businesses and increasing sales. But what you may not realize is that video can also be used to boost your customer service efforts. Today, we’ll take a look at how video can solve and prevent problems with customer satisfaction and enhance your overall custom...
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3 Benefits of Using Video on Social Media

3 Benefits of Using Video on Social Media

Social media is constantly changing, but some trends arrive and stay for awhile or even indefinitely. Video is a perfect example. Over the past several years, video has remained the best performing type of content to post on social media (compared to images, polls, giveaways, links, and coupons). And that’s true for several platforms. According to studies by Social Media Today:
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Why Your Business Needs A Video Marketing Strategy

Why Your Business Needs A Video Marketing Strategy

Are you getting the most from your digital marketing presence? If you’re not sharing video content, you’re missing out on some major opportunities. Video content makes it possible for businesses to connect with current and potential customers in unique ways, and drive more meaningful engagement.
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