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All of these phrases and millions of others like them are typed into search engines on a daily basis! Long gone are the days of the phone books, the billboards, the newspaper ads; replaced with the immediate convenience, accuracy, and accessibility of the almighty Google search. 

QUICK! What was the last thing you Googled? Cookie recipes? Movie releases? What was the name of that guy who sang about having a “Bad Day” fifteen years ago?? 

When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to? 

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to content marketing. But the real secret to crafting a favorable content strategy has nothing to do with whatever products, services, or solutions your company provides. Rather, exceptional content is created by following a specific formula that’s intended to bolster your brand, message, ideas, and every other aspect that makes your business unique and imperative to your cus...

When you’re trying to reach the eyes of the 4.5 billion active social media users worldwide to rise the ranks of relevant, local HVAC-related Google searches, don’t fail to take advantage of all the benefits digital marketing has to offer! Opting out means you’re increasing your risk of losing out on substantial business.

As a small business owner, you have enough on your plate that even thinking about writing and maintaining a blog might seem like an unnecessary chore.

When it comes to evaluating popular lead generation marketing strategies, you can metaphorically boil it all down to two centuries-old fable characters: the tortoise and the hare.

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.

The perks of being a small business owner can be quite commodious compared to running a Fortune 500 company or, at the least, a little more stimulating than ‘spacing out’ in front of a computer screen, trying to finish typing up the latest T.P.S. Reports.

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with strategic digital marketing campaigns comes in handy.

As one of the original employees of Triton Commerce, Braxx Calotes has worked in several areas of digital marketing and web design. He covered a variety of tasks during our company’s early years, always willing to utilize his web and marketing experience to solve problems and find solutions for our customers. More than eight years later, Braxx is still a part of Team Triton and now specializes in search marketing.

Seasonality is one of many things to consider when developing an online marketing strategy for your business. No, we’re not talking about posting the same old photos with a holiday filter. Effective seasonal marketing is a lot more complicated than that, but when you pull it off, the results are more than worth the effort.