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How to Incorporate Branding in Your Video Marketing

How to Incorporate Branding in Your Video Marketing

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for a seamless, successful integration of branding into any video mark...
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How to Write Engaging Blogs for Your Business

How to Write Engaging Blogs for Your Business

Blogs have certainly come a long way since their inception a few decades ago. From virtual diaries of oppressed teenagers venting their angst for the world to see to tracking all the latest Paris Hilton-related gossip, blogs have seemingly evolved from mere tabloid-like canards to the branded content opportunities they present today.
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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3 Ways Your Online Reviews Can Build Trust and Grow Sales

3 Ways Your Online Reviews Can Build Trust and Grow Sales

It’s easy to see how some small business owners can be weary, flustered, and perhaps at times downright rattled when it comes to reading any online reviews of their enterprise. There’s a preconceived stereotype that most people who leave online reviews feel more inclined to go on the Internet and type up a bad experience they had, rather than the usual, excellent, five-star customer service they’re so accustomed to being treated to.
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5 Website Tips to Convert More Leads

5 Website Tips to Convert More Leads

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.
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