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How to Develop a Winning Multimedia Content Strategy

How to Develop a Winning Multimedia Content Strategy

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to content marketing. But the real secret to crafting a favorable content strategy has nothing to do with whatever products, services, or solutions your company provides. Rather, exceptional content is created by following a specific formula that’s intended to bolster your brand, message, ideas, and every other aspect that makes your business unique and imperative to your cus...
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Social Media for Contractors: Best Tips & Tricks

Social Media for Contractors: Best Tips & Tricks

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors? 
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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How Can High Quality Photos and Videos Improve Your Social Media Strategy?

How Can High Quality Photos and Videos Improve Your Social Media Strategy?

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.
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Creating Social Content Your Followers Will Love

Creating Social Content Your Followers Will Love

Are you trying to get more little hearts and likes? It’s challenging for any brand to put out social content their followers will love week after week, but with a few tips from our experts, every post on your profile will be adored.
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Attract New Followers & Customers on Social Media

Attract New Followers & Customers on Social Media

Whether you’ve been managing a social media page for years or just recently created an account, attracting new followers is likely one of your goals. Today, we’re going to share some insight on how to do just that, but first, it’s important we clarify something:
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6 Must-Have Digital Marketing Tools for 2021

6 Must-Have Digital Marketing Tools for 2021

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. For businesses utilizing digital marketing, it’s been difficult to make reliable predictions about things like advertising costs or whether the current e-commerce boom will last.
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The Importance of Digital Marketing During and After COVID-19

The Importance of Digital Marketing During and After COVID-19

Business owners are used to compromising and problem solving on the reg, but we can probably all agree that COVID-19 has presented unprecedented challenges. Over the last 7-8 months, businesses all over the country and across nearly every industry have been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online.
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