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Website Performance: 4 Key Details to Focus on Each Month

Website Performance: 4 Key Details to Focus on Each Month

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.
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5 Ways User Experience Improves Your Conversion Rate

5 Ways User Experience Improves Your Conversion Rate

Your website’s user experience can have a major impact on your conversion rates. When you create a quality experience for your website visitors, your efforts are often rewarded with a higher conversion rate. While there are many different factors and features that will shape the user experience, here are a few general guidelines to keep in mind:
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Increase your AdWords ROI with these 3 tips

Increase your AdWords ROI with these 3 tips

Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.
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ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.
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