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Get To Know Chase

Get To Know Chase

Paid digital advertising is a highly-effective way to enhance your digital marketing strategy. Pay-per-click (PPC) and keyword ads can help your business reach its target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors.
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Why Quality Over Quantity Matters in Social Followers

Why Quality Over Quantity Matters in Social Followers

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).
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3 Benefits of Using Video on Social Media

3 Benefits of Using Video on Social Media

Social media is constantly changing, but some trends arrive and stay for awhile or even indefinitely. Video is a perfect example. Over the past several years, video has remained the best performing type of content to post on social media (compared to images, polls, giveaways, links, and coupons). And that’s true for several platforms. According to studies by Social Media Today:
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Best Practices For Using Facebook To Grow Your Business

Best Practices For Using Facebook To Grow Your Business

Social media platforms like Facebook provide businesses with unique opportunities to connect with current and potential customers in a more engaging way, but implementing a social media marketing strategy can prove somewhat challenging for small businesses. Finding the time and resources to plan out and create content, manage pages, and analyze performance isn’t always easy, especially if you’re working with a small staff or a limited budget.
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Best Practices for Using Instagram To Grow Your Business

Best Practices for Using Instagram To Grow Your Business

The highly visual nature of Instagram makes it an excellent platform for showcasing products, building brand awareness, and creating a stronger connection with your target audience. If you’re looking for a more engaging way to connect with your customers online, Instagram may be the perfect platform for you.
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 4 Popular Digital Advertising Strategies That Drive Success

4 Popular Digital Advertising Strategies That Drive Success

If you’re ready to ramp up your digital advertising strategy this year, it's time to revisit your options. Whether you’ve advertised in the past and want to build on your success, need to adjust your strategy for better results, or are starting from scratch, we recommend reviewing your goals and then choosing a platform and strategy based on those goals.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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