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 4 Popular Digital Advertising Strategies That Drive Success

4 Popular Digital Advertising Strategies That Drive Success

If you’re ready to ramp up your digital advertising strategy this year, it's time to revisit your options. Whether you’ve advertised in the past and want to build on your success, need to adjust your strategy for better results, or are starting from scratch, we recommend reviewing your goals and then choosing a platform and strategy based on those goals.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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Why You Should Avoid Searching for Your Own Ads

Why You Should Avoid Searching for Your Own Ads

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads:
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4 Tips for Improving Your Social Media Ads

4 Tips for Improving Your Social Media Ads

Social media advertising can be a highly effective way to promote your business and connect with new customers, but creating an effective advertising strategy takes time. Investing time, attention, and creativity into your social media ad campaigns will pay off through more clicks, more engagement with your content, and more sales.
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What Facebook’s Recent Changes Mean for Your Business

What Facebook’s Recent Changes Mean for Your Business

Since its creation in 2004, Facebook has developed into the most popular social media platform. As more users joined the platform, more brands and businesses followed suit. However, with so many brands and businesses now using Facebook to reach their customers, users’ News Feeds have become saturated with promotional posts. Facebook’s team is now looking to change that and create a better user experience.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

A beautiful website doesn’t benefit your business if nobody visits it. If you want to get results from your website, you’ll need to find ways to attract visitors who are interested in your products or services.
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How Do You Decide Whether To Advertise On AdWords Or Social Media?

How Do You Decide Whether To Advertise On AdWords Or Social Media?

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.
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