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How General Contractors Can Improve PPC Campaigns

How General Contractors Can Improve PPC Campaigns

For most people in need of specific home services, time is of the essence when it comes to hiring a local general contractor. The urgency of upgrading your home, let alone enlisting any services in general, is a contributing factor to why 75% of consumers don’t even read past the first page of any given Google search results. 
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Social Media for Contractors: Best Tips & Tricks

Social Media for Contractors: Best Tips & Tricks

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors? 
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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How To Successfully Advertise On Social Media With A Small Budget

How To Successfully Advertise On Social Media With A Small Budget

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with. Plus, you don’t have the marketing budget of a corporate tycoon like Amazon or Coca-Cola to relish the power of so...
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with strategic digital marketing campaigns comes in handy.
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3 Tips For Choosing The Right Digital Advertising Strategy

3 Tips For Choosing The Right Digital Advertising Strategy

Do you ever wonder why your business isn't seeing a high rate of return on your paid ad strategy? It may be that you just haven't identified and executed the digital advertising strategy that is best for your business. Knowing what goals, options, and resources cater to your company’s needs will help you evaluate which digital marketing solutions best suit your business.
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How to Make a Big Impact With a Small PPC Budget

How to Make a Big Impact With a Small PPC Budget

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Those ads must cost a pretty penny.
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6 Must-Have Digital Marketing Tools for 2021

6 Must-Have Digital Marketing Tools for 2021

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. For businesses utilizing digital marketing, it’s been difficult to make reliable predictions about things like advertising costs or whether the current e-commerce boom will last.
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How to Boost Your Business by Boosting Facebook Posts

How to Boost Your Business by Boosting Facebook Posts

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”
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The Dos and Don’ts for Your Company’s LinkedIn Page

The Dos and Don’ts for Your Company’s LinkedIn Page

Like other social networks, LinkedIn can be an asset for your business if you have a thoughtful strategy. With nearly 690+ million users in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network. Small businesses can use the platform to broaden their networks, build brand awareness, and generate leads. However, if you post on your company’s LinkedIn page off the cuff, without taking the time to understand the platform’s unspoken rules and best ...
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