Changes to Facebook Pages for 2015
Facebook considers itself to be one of the cornerstones of the web and more importantly for businesses and they are to an extent correct. They are second to only to google in website traffic. In order to remain the king of social media and #2 in total website traffic they need to be constantly evolving and adapting to the user. Facebook is constantly collecting data from it’s users through feedback provided, surveys sent and analytics data. This last year one of the issues Facebook found was that people were not happy with the content being provided in their newsfeeds. The users wanted to see more content from their friends and pages they care about. They wanted less promotional content. When Facebook took some time and looked further into the issue they found that much of the content they did not care for were promotional posts by pages they liked rather than ads. This seems odd because the user liked the page but did not enjoy the content. The user also had less control over how much they saw this type of content. In response Facebook plans to add more controls to the newsfeed over how much content they see from pages.
Here are the three discoveries Facebook made when surveying their customers about what they didn’t like.
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context.
- Posts that reuse the exact same content from ads.
In January of 2015 Facebook will be showing less ads based on the three points above in an effort to make the news feed better for the users of Facebook. Pages are still going to be an important part of your strategy if you have a business page out there but how you use it will likely change. You will likely need a budget to “Boost” posts that are for marketing a product or service. People with Facebook pages will need to get more creative with your posts with less spammy content. While we don’t want to pick on the company posts below you can see this ad is very spammy and is not all that interesting to me. If I’m not interested in most of the ads I see like this why waste the space in my feed on them?
So what does this mean for businesses using Facebook? It means you will need to be more creative and show the personality of the business rather than your offerings. If you plan to use Facebook as a tool to introduce products and sell to new customers you will need to start thinking about a budget and your target market. You would be surprised about how many people you can touch with a small budget.
With our Inbound Marketing plans at Triton Commerce we take care of the basics in your social media plan and then take the time to teach you as the business owner how to create quality posts that insert your personality and day to day activities in the business. We think this is a great way to keep your fans close and show new potential customers a little insight about you and your business.
If you would like to know more about our Inbound Marketing plans and getting more aggressive with your online marketing efforts give us a call. We would be happy to meet and go over your unique situation.