When it comes to promoting your business on social media, image truly is everything. With countless brands, businesses, and individuals sharing content every day, it’s never been more crucial (but more challenging) to stand out from the crowd.
Our Digital Media Specialist, Reid Cole, shared a few tips for creating photo and video content that will help your business actually get noticed on social media. Reid plans, captures, and edits images and video for our clients to help them tell their stories online, and he understands what it takes to create eye-catching content.
What are the benefits of using real-life photos in social media posts?
Reid: People don’t like to be tricked. When someone follows you on social media, a lot of the time they are following you so they can be a part of what you are doing. Viewers might turn away when a social media platform uses stock photography because they feel the account is fake, cheesy, and uninteresting.
Real-life photography gives a social media profile authenticity and a personal voice. It can seem intimidating taking your own pictures, but most cell phones take such high-quality pictures that it would be hard not to get a usable real-time picture any time you need it. Show your viewers who you really are with real-time pictures. You might be surprised by how positively they respond.
Do you have any advice for taking quality photos for social media use?
Reid: Take your time! Oftentimes when you see a real-time photo post that’s blurry, dull, and boring, it’s because someone was in a rush. There are three easy things you can do to make every picture catch a viewer’s attention.
- First, think about your angle to the subject you’re photographing. Ask yourself, “would the picture look better from somewhere else?” If you don’t know how to answer that, then experiment! Try moving around to find the best angle.
- Secondly, right before you take that picture make sure the subject (the most important part of the picture) is in focus.
- And lastly, add some color. Cameras don’t always see color the way human eyes do, so take a second before you post, and add a filter to your picture. If you slow down and remember these steps, your pictures could go from blurry, dull, and boring to sharp, colorful, and interesting.
What are the benefits of using video in social media posts?
Reid: If a picture is worth a thousand words, then video is worth thirty-thousand words every second! Video has taken over social media, and rightly so. What other kind of media can make as appealing of arguments and tell better stories?
If you want your content to be as compelling as it can be, then you need to catch it on video. Videos are generally persuasive by nature. They are great for piquing curiosity, causing social media users to stop, look, and interact with your business. As a result, videos gain more attention on social networks and search engines. Video posts on Facebook, for example, have a 135% greater organic reach versus photo posts. In fact, social media users are more likely to engage with a video than a post that contains just text, or even text plus a photo.
Do you have any advice for creating quality video to use on social media?
Reid: Making a good video is a little more complicated than taking a good picture. There is a lot of editing and planning involved in making an interesting and quality video. Without making my advice too complicated, I think the greatest factor is how you tell the story. Whether your video is 10 seconds or five minutes long, try to stick to these three storytelling tips:
- First, always start with your best stuff! A great intro can hold a viewer's interest through most of any video, if not all of it. Think about what is your best quote or best shot and put that first!
- Secondly, get shots from different perspectives. Nothing is more boring than a person talking to a camera from one point-of-view. Take a few different shots from different angles and add them together to make one story.
- Lastly, you should always leave your viewer wanting more. Try to keep your videos short and powerful. If you leave a viewer wanting more, they will stick around and see what else is on your social media page.
How can high-quality photos and video benefit businesses trying to promote themselves on social media?
Reid: People use social media as a way to express themselves and to experience the expressions of others. When done right, videos and photos can evoke emotion, pique interest, and tell a story. Videos and photos are some of the purest ways to express your company’s product, purpose, and voice and are by far the best way to make your company come alive on social media.
Social media is fast-paced and incredibly visual, which means sharing eye-catching content is critical if you want to stand out. You don’t need to be an experienced photographer or videographer to create engaging photo and video content. By capturing the moments that authentically tell your brand’s story, you can more easily connect with your target audience.
Need help creating standout photo and video content? We can help! Contact our team to learn more about our professional photography and videography services. And if you haven't already, click on the video embedded in the first paragraph to hear even more tips from Reid.