A captivating video is arguably the most effective way to tell a story or convey a message. With video, you can expand beyond the written word and immerse the audience in your narrative through colors, shapes, facial expressions, sound, timing, special effects, and more.
It’s no wonder then that video has become the most popular form of online content. For businesses, it provides endless opportunities to boost brand awareness, promote products and services, and connect with current and potential customers.
Telling a company’s story visually, whether it’s for a website banner, online ad, or social media post, requires a keen understanding of the business and its audience, as well as story development, filmmaking, and editing – among other skills. At Triton Commerce, the man behind the camera for all of our video projects is a Minnesota State University – Moorhead alum who’s spent about a decade as a filmmaker and videographer.
Get to know Matt Eckholm, Digital Media Specialist at Triton Commerce!
Can You Share A Little Bit About Your Background And What Led You To Your Role At Triton?
Sure! I went to film school right around the time that YouTube stopped being just a fun website and started to turn into the media giant it is today. By the time I had to make a decision as to whether I pursued an industry career in Los Angeles or not, there was more opportunity to build a career in video in Minneapolis than ever before. So I stayed here and took on staff videographer roles in a few places on top of doing creative projects and freelancing, which brought me to Triton!
Tell us a bit more about your role and everyday responsibilities for Triton.
My role is first and foremost to deliver high-quality video content for clients, which involves all the phases of production – scriptwriting, storyboarding, cinematography, lighting, talent direction, editing, animating, and delivery. It’s a creative role, but there’s a lot of planning that goes into that creative process.
What Do You Enjoy Most About Your Position?
Editing is my favorite part of the process when it comes to marketing video. Mark Ruffalo once said that “a movie is made three times: it’s made when it’s written, it’s made in production, and it’s made again in post [production].” So editing is when you’re making the version of the piece that everyone is going to get to see, and there are lots of subtle opportunities to build on the emotional and visual work done in the first two phases.
What are some challenges unique to your role?
One of the most important challenges is making sure that the clients are getting the right video content for their needs. It all comes down to asking the correct questions. The answer to a question like, “What should we make a video about?” is easier to come by than an honest answer to the question, “Who are we making this video for?” But an honest answer to the second question will help guide the entire process to a more effective video.
What is the most valuable thing you've learned so far during your time at Triton?
Everyone has a story to tell; it’s just a matter of finding the best way to tell it and giving them the confidence to believe that it’s worth telling.
If you had to trade jobs with one person at Triton for a day, who would you pick and why?
One of our designers. There are design elements in my role already, but I love it when design can stand on its own without sound, music, or motion to give it an additional emotional push. It’s very cool what they are able to accomplish.
When you were 5, what did you want to be when you grew up?
I wanted to design roller coasters and drive trains on the side. But I decided to be more practical and go into the entertainment industry. I guess maybe if I can sneak my way into WED Imagineering one day, I can do all three.
Do you remember what first got you interested in film making?
It was the LEGO Steven Spielberg Moviemaker set. It came with a webcam when those were still new and some basic editing software, and you could make stop-motion movies with it. I think that’s the first time it really started to click that making movies was a job. From there, it was bouncing back and forth between shooting projects on digital cameras, volunteering at the local cable access station, and playing with 3D animation software until I got to film school. It was a weird journey in retrospect.
What's been your favorite digital media project you've worked on here at Triton?
Right now, my favorites are the animated projects we’ve done for our client Benafica. I’m thrilled with how they turned out and honored with the trust they placed in us to tell those stories.
What's been your favorite film you've created outside of work?
My latest short film, Motorway Macabre, which is a stop-motion/live-action film involving skeletons driving race cars. It took two years to make, I filled a garage with a gigantic model race track set, and I got to work with amazing local musicians The Poor Nobodys, whose score elevates the silly concept to something truly bizarre. I don’t know how I’ll top it, but I’ll worry about that later.
What is something unique or interesting about you that others may not know?
It’s pretty obvious that I’m passionate about filmmaking, but I’m equally passionate about urban design and land use. Kind of like how there are lots of subconscious things going on in any frame of a movie that are informing how you feel about it, and the same goes for decisions like how wide we make a road or whether you can walk to the grocery store informing how we feel about a place. It’s a mundane thing that I find utterly fascinating.
What are some of your favorite things to do when you're not working?
I love to take long bike rides with friends, explore parks and new cities, and visit barcades/pinball bars. And of course, being a creative type, I never really stop doing work on film projects, whether they’re my own shorts, music videos, or experiments with new technology and visual mediums.
Do you want to show off how unique your company is with a professional video created by Matt and our team of digital marketing experts? We can capture your audience’s attention and portray your business in the best light. Contact us today to get started!