“Hey Google, what’s the best yoga studio in Minneapolis?”
“Alexa, what’s the name of a good roofing company near me?”
“Hey Siri, find me a phone number for a plumber in Duluth.”
Whether you’ve never used a virtual assistant or consult Siri multiple times a day, it’s not hard to understand the appeal of voice search. It’s a convenient, fast way to get answers on the go, in a world where time is precious. Some people consider talking to their devices a part of their daily routines and say it feels like talking to a friend.
For businesses, optimizing web content to accommodate voice queries can help ensure it’s your company Alexa recommends. Is your website optimized for voice search? If you care about SEO success, read on!
Voice Search Fast Facts
- In 2016, Google found that 20% of searches were voice searches. Four years later, the trend has more than doubled; search engine experts now say nearly 50% of consumers are using voice for general web searches.
- People of all age groups enjoy using mobile personal assistants because it’s more convenient than typing and produces quick results.
- People use voice search while they’re driving, when they’re with friends, and even in the bathroom.
- Many voice searches are mobile. Studies show 1 in 5 adults have used voice search on their mobile device within the last month.
- Voice searches are three times more likely to be local-based than text searches.
7 Ways To Optimize Your Website For Voice Search
Some of the following voice search strategies we recommend are simple, while others require an expert’s touch. If you’re following SEO best practices on your website, then it’s already somewhat optimized for voice search. That’s because a search query is often the same, whether it’s typed into a computer or spoken to a mobile device. However, many users don’t type the same way as they speak, so being conversational is a major part of optimizing for voice search.
- Test page speed | A slow website can hold your business back in more ways than one. Users turn to voice search for quick answers, and your website needs to be able to keep up! Learn how to check your site’s performance here.
- Optimize your Google My Business page | Claiming and optimizing your Google My Business listing makes it easier for customers to find you online and increases your relevance in voice searches.
- Get mobile-friendly | Since most voice searches happen on mobile, your site needs to be mobile-friendly. Learn more about responsive web design here.
- Make your phone number stand out | After a potential customer lands on your website via voice search, they may want to contact you – especially if they’re using a smartphone. Make sure your company’s phone number is prominently displayed so virtual assistants can locate it.
- Create content that answers questions | People are asking their devices questions, so creating content that answers FAQs is a great way to connect with the right people at the right time. You can also use these questions to optimize the existing content in your blogs and landing pages.
- Use long-tail keywords | Because voice searches tend to be more conversational, queries are often longer than those used in text searches. You can come up with the right question phrases by taking the time to think about how your audience speaks about your business, products, and services.
- Use structured data | When a search engine is looking for an answer to a voice search, having information that is easy for it to read can give your site a competitive edge. Schema markup adds structure to your data and makes it easier for search engines to “read” the data on your site and match it with voice searches.
Voice search can be an asset or a liability for your company’s online success. It’s hard work, but we can streamline voice optimization for your business! Contact Triton Commerce today to gain an edge over your competitors.