In today’s digital-focused world, many consumers don’t want to read about your company’s history or products and services – they want to see what you do! Engaging video and photography content is more in demand than ever before, and while most of us have a camera in our pocket at all times, the need for professional designers, photographers, and videographers is only growing. Sure, almost anyone can take a decent photo with their smartphone. But it takes a true artist and storyteller to create content that builds trust with potential customers, showcases your products or services, and tells your company’s unique story.
As a graphic designer and photographer at Triton Commerce, Chelsea works on a variety of digital marketing projects, which include web designs, landing pages, organic and paid social media, and more. Learn more about Chelsea and how she partners with our team to create expressive and unique materials for our clients.
Can You Share A Little Bit About Your Background And What Led You To Your Role At Triton?
I graduated from UW-Stout with a BFA in Art with a Graphic Design concentration and a photography minor. Before coming to Triton, I worked in the print industry. I was interested in starting to work more in the digital realm, so when the graphic design position opened up at Triton, I was happy to make the leap. It was at a transition time for me, and everything fell perfectly into place.
Tell us a bit more about your role and everyday responsibilities for Triton.
My main responsibilities are designing websites for our clients, designing social media content (both internally and for our clients), and capturing photography to use on the websites we create.
What Do You Enjoy Most About Your Position?
I enjoy getting to design for various industries. No two websites that I design are the same, which helps to keep me on my toes and my creativity from getting stagnant. I also really enjoy designing for social media because it helps me always stay on top of trends and try to create something people haven’t seen before.
What are some challenges unique to your role?
I’d say one challenge that I run into frequently is working with branding for our clients. I know what we need as far as assets and file formats to make our clients’ websites top-notch, and being able to communicate that to a client who may not understand design terminology can be tricky at times.
What is the most valuable thing you've learned so far during your time at Triton?
Communication. When working with clients and our team here at Triton, if we don’t have good communication on a project, it may not end up as fantastic as it could be. We need open and honest communication about expectations and deadlines in order to perform the best that we can for each client.
If you had to trade jobs with one person at Triton for a day, who would you pick and why?
I would probably say Trevor or Matt as they are the ones communicating to our clients before they even become clients. I love talking with people, and I also love what we do here at Triton, so being able to communicate that to someone to help their business grow sounds fascinating to me. Although I’m sure my sales skills would be a bit rusty compared to my design skills!
What's something unique or interesting about yourself that others might not know?
Hmm.. I feel like I’m pretty expressive and an open book! But my husband Zach and I have recently gotten into The Great British Baking Show, and we absolutely love it. The contestants are so nice to each other, and they create these baked goods that just blow my mind. So we are planning to do our own “bake-offs” at home to see who’s the best baker in our household!
When you were 5, what did you want to be when you grew up?
When I was a kid, I wanted to be a professional photographer for the motocross industry. I grew up with the sport and fell in love with it at a young age. My dad and I would always go to the races when they came to Millville, Minnesota, in the summer. I loved how the photographers got to be in on the action – I always wished I could, too! Action sports photography takes such skill and knowledge of your equipment. I’ve always loved doing it, and the fast-paced sport makes it even more fun!
You also teach barre classes at Muddy Waters Yoga Studio here in Winona, MN. What do the classes entail?
Yes, I love barre! It’s a mix between Pilates and yoga, and it’s influenced by ballet (that’s actually how it got started). The classes are meant to bring your muscles to failure by a series of full range, holding, and small movement exercises. I love it because you get to crank up the music, have fun, and work out all at the same time!
What are some of your favorite things to do outside of work?
Outside of work, I love teaching barre and going to other yoga classes. It’s such a great way to move my body and clear my mind. My husband and I also love to try new restaurants, breweries, and wineries. When time allows, I love to travel to new places and explore different parts of the world that I usually don’t with living in Minnesota.
I also love to decorate our home, remodel (we just finished remodeling our entire home this fall!), and dream of what to do to our next house! HGTV gives me major design inspiration, and it ends up helping to inspire my graphic design work too.
Photography also extends past work. I love to photograph everything I come across. We’ll be on a walk or a hike, and I’ll keep stopping because I’m inspired by the world around me. My creative juices are always flowing, and photography is a great way to practice my skills and continually learn and grow
Want to show off your company’s skills and tell your story with the help of Chelsea and other creative professionals? Contact Triton Commerce today for custom video and photography. We create professional images and videos that capture your audience's attention and portray your business in the best light possible.